Agero, Inc. has entered into an agreement to acquire Urgent.ly, Inc., a U.S.-based technology-focused provider of roadside and mobility assistance tailored solutions within the automotive, fleet, and rental markets.

“Urgently has established a strong presence in the automotive, fleet and rental markets with its tech-forward approach,” said David Ferrick, President and CEO of Agero. “By enhancing that foundation with Agero’s platform, service provider network depth and quality, and unmatched scale, we’re positioned to redefine what’s possible in roadside assistance and deliver even greater value to the clients and customers we serve.”

Urgently has a technology-forward approach to roadside assistance, including the use of machine-learning and advanced analytics for dispatch operations, case management, and customer experience outcomes. Agero expects the acquisition will enable these capabilities to scale across a diverse client base while continuing to evolve driver-assistance solutions.

“This acquisition presents a natural fit,” said Matthew Booth, CEO of Urgently. “Agero shares our commitment to continually improving the roadside experience through sophisticated technology and unmatched data scale. Together, we will elevate how we serve our customers by combining our strengths to accelerate innovation and growth.”

This also reflects a movie in the mobility ecosystem, where advanced analytics, machine learning/AI, and real-time data are playing an increasingly important role in improving roadside service delivery and customer satisfaction. 

They expect to improve roadside assistance solutions, including enhancements in dispatch optimization, customer experience management, and partner-facing technology. Clients, customers, service providers, and employees should see no service disruptions during the transition.

About Agero

Agero’s mission is to reimagine the vehicle ownership experience through a powerful combination of passionate people and data-driven technology. Agero is a top provider of digital driver assistance services, including a dispatch management platform powered by Swoop; configurable, white-label roadside assistance; comprehensive accident management services; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem.

The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of independent service providers, Agero responds to approximately 13 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America.

About Urgently

Urgently’s digitally native software platform combines location-based services, real-time data, AI, and machine-to-machine communication to power roadside assistance solutions for leading brands across automotive, insurance, telematics, and other transportation-focused verticals.