Automotive Fleet
MenuMENU
SearchSEARCH

Market Trends

Mike Antich

Mike Antich

Former Editor and Associate Publisher

Automotive Fleet's former editor, Mike Antich, shared his opinions and ideas on the overall commercial fleet industry and draws interesting comments from fleet managers and other industry professionals from across the country. Mike was inducted in the Fleet Hall of Fame in 2010.

Ad Loading...
Market Trendsby Mike AntichFebruary 1, 2005

Message to Public Sector Fleets: Users or Customers? Is it Semantics or a Mindset?

In a recent letter to the editor, Chris Amos, commissioner of equipment services, for the City of St. Louis, pointed out that in the editorial in the September/October 2004 issue of Government Fleet magazine I referred to departments as “users” instead of “customers.” In his letter, Chris wrote: “Some may interpret the term ‘customer’ for internal customer groups as just semantic, but it goes to a mindset shift that public fleets need to make if they haven't already. ‘User’ almost connotes an

Read More →