Automotive Fleet
MenuMENU
SearchSEARCH

What They Don't Teach at 'Harvard Fleet School'

If Harvard had a school of fleet, it would have lots of courses on vehicle selection, advanced lease accounting, depreciation, and maybe even alternative powertrains.

February 12, 2015
3 min to read


If Harvard had a school of fleet, it would have lots of courses on vehicle selection, advanced lease accounting, depreciation, and maybe even alternative powertrains. But, just like in its business school, students might miss out on one of the most important lessons in fleet: It’s all about people — reading them, understanding them, and making sure you have the right ones in the right place. And, it’s hard to do that from behind your desk.

There are a lot of places a “student” of the fleet industry can go to for information. The suppliers in our industry take great pride in the expertise of their employees, and for the most part they do an incredible job providing sage advice and counsel to their customers.

Ad Loading...

But, to be blunt, they do have a dog in the fight. Has there ever been a problem that couldn’t be solved by just switching everyone to the latest maintenance management platform or, maybe, just speeding up that replacement cycle a bit? If you want to raise your game and lower your costs, you have to do some legwork on your own. You need to stay abreast of the latest technology by reading websites, eNewsletters, and magazines on a daily basis. But, perhaps, most importantly you need to get out from behind your desk and interact with your industry peers.

The fleet industry has no shortage of conferences and events that offer a second-to-none opportunity to network, learn, and share best practices. We’ve got NAFA, AFLA, and AALA putting on their annual events, and we’ve got a lot of regional events, and there are seven and counting fleet-related conferences that Bobit Business Media (BBM) produces. Most of the events that BBM is involved in have seen steady growth in attendance over the past few years, but there is still plenty of room for more. Conversely, some other events in our industry have seen a steady erosion in attendance, leading many to conclude that there just aren’t that many fleet managers out there anymore. Our circulation department assures me that there are still well over 20,000 fleets out there. A lot of our readers may not have the title “fleet manager” anymore, but they are still managing a fleet. And, while less than 3 percent of them belong to NAFA or attend the annual I&E, fleet managers are still out there and still need to network with their peers.

You can get a lot of fleet education by talking with your suppliers, reading Automotive Fleet, logging on regularly to automotive-fleet.com, and — if you are really inspired — seeking an industry certification.

But, if you really want to get a fleet education, you need to get out from behind your desk and talk to your industry peers. For instance, if you want to find out what it’s really like to run a propane autogas or natural gas fleet, talk to someone who has one. If you want to find out how those new full-size vans are holding up, there are thousands of fleets out there with real-world experience operating them.

And, if you want to find out how to operate your fleet more efficiently, attend some fleet events. Bring a notepad and take notes. Find the experts out there and lean on them. There are a lot of fleet “Ph.D.s” out there. They may have gotten their degrees at the “school of hard knocks” instead of at Harvard, but that doesn’t make them any less valuable.

Subscribe to Our Newsletter

More Blog Posts

Nobody Asked Me, But...by StaffAugust 27, 2020

Getting a PhD in Fleet

COVID-19 has changed how fleets connect with each other but that doesn’t mean you have to give up the opportunity to grow, learn, and get better at managing your fleet.

Read More →
Nobody Asked Me, But...by Sherb BrownJuly 21, 2020

All Charged Up

There is an avalanche of new electric vehicles slated to hit the market in the next couple years. There are over 100 new models slated to hit by 2022 from the Big Three, the major imports, and from a lot of new start-ups.

Read More →
Nobody Asked Me, But...by Sherb BrownJune 23, 2020

Fleet on the Rebound

Most of the key players in the fleet market are either stuck at home or working in an office but unable to travel. So we’re changing our business model to help maintain the flow of information until things get back to the way they were.

Read More →
Ad Loading...
Nobody Asked Me, But...by Sherb BrownFebruary 20, 2020

Undertaking the Complexities of Fleet

Staying on top of industry trends to keep up with the intricacies of fleet can be a full-time job all by itself, and to be a top performing fleet requires a little forward thinking and anticipation.

Read More →
Nobody Asked Me, But...by Sherb BrownJanuary 27, 2020

The Real Transportation Revolution

The fleet market is leading the charge on making real gains in efficiency and safety with telematics, in-cab video, and safety technologies that are available today.

Read More →
Nobody Asked Me, But...by StaffDecember 19, 2019

Stay Out of My Lane

Let’s get a framework in place and a legislative plan that allows us to develop autonomous vehicle technologies without putting lives at risk in the short term.

Read More →
Ad Loading...
Nobody Asked Me, But...by Sherb BrownNovember 21, 2019

Wrapping Up Another Year

Thanks to the strong economy that the U.S. is enjoying, U.S. commercial companies have been able to invest more money into their fleets, and strong fleet sales are a reflection of that.

Read More →
Nobody Asked Me, But...by StaffOctober 25, 2019

AFLA's New Canadian Conference Continues Growth Tradition

Fleets know how valuable of a resource that AFLA conferences can be, and the upcoming summit in Canada will serve as another wealth of knowledge that the association has delivered for decades.

Read More →
Nobody Asked Me, But...by Sherb BrownSeptember 26, 2019

The Next Chapter

It’s impossible to attend great fleet events like AFLA and not get caught up in why is has helped make the industry so great, but equally exciting is seeing how much the association is ready to take on the evolving industry that is fleet.

Read More →
Ad Loading...
Nobody Asked Me, But...by Sherb BrownAugust 27, 2019

Fleet Ground Zero

You are missing out on some potentially game changing information when you don’t get out to meet regularly with your peers.

Read More →