Automotive Fleet
MenuMENU
SearchSEARCH

Mobility Q&A: Merchants Fleet

Sponsors for the 2019 Fleet Forward Conference answer four questions regarding their mobility strategies as they relate to commercial, corporate, and government fleets.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
October 2, 2019
Mobility Q&A: Merchants Fleet

Merchants Fleet CEO Brendan Keegan delivers a seminar at TechCrunch Mobility Sessions in San Jose in July.

Photo by Chris Brown.

4 min to read


We asked sponsors for the 2019 Fleet Forward Conference four questions regarding their mobility strategies as they relate to commercial, corporate, and government fleets. Merchants Fleet weighs in:

1-What message would you like to impart to our Fleet Forward audience of commercial, corporate, and government fleet managers? 

Ad Loading...

There are two ways to look at mobility—the futuristic perspective, which focuses on rapid industry changes and big picture thinking, and the practical application of mobility solutions today. As fleet managers, it’s important to consider both. 

While the more futuristic applications of mobility and automotive technologies often receive a lot of attention, there are already many applications that fleets can take advantage of today to reduce costs and increase efficiencies. Mobility is a prime example where options like vehicle pooling, short-term rentals, and vehicle sharing are available to fleets now and can help them prepare for further mobility-as-a-service applications as they develop in the future. 

Fleet professionals should seek out a fleet management provider that is proactive in piloting forward-thinking solutions, but also finds solutions that are applicable today to drive savings, support seasonality, and tailor services to the unique needs of your fleet. 

2-Tell us about your company as it relates to mobility: connectivity, autonomous technology, shared mobility, or electrification.

Merchants Fleet sees itself as a facilitator and aggregator of a growing mobility ecosystem. This ecosystem is made up a wide variety of technology and product providers that include connected vehicles, autonomy, shared mobility platforms, OEMs, maintenance providers, telematics options, and more. 

Ad Loading...

As this ecosystem continues to grow, fleets will need insights into what options are available and which products, technologies, and services make sense for their unique use case. Fleet management companies are in a powerful position to be able to pilot and vet these programs. At Merchants, we consider it our role to be single point provider for the client, so they achieve the best combination of solutions that work for them.

3-What is your specific value proposition or message to commercial, corporate, and government fleets as it relates to mobility? 

Mobility solutions are all about delivering the most efficient transportation, when it is needed and for exactly how long it is needed. To accomplish this, a fleet company’s mobility offerings need to be efficient, flexible, timeless, and boundary-less. 

Merchants Fleet mobility options are designed to be efficient so you can save time and utilize your resources to their utmost potential. Every fleet is unique, so we are flexible and offer customizable solutions. Mobility needs to be timeless, so our solutions can be used as short as a few months, or we can structure a long-term rental or lease plan. Finally, it’s our goal to deliver your vehicle wherever you need it, quickly.

For example, seasonal industries such as hospitality, construction, delivery and courier services, and many others experience natural fluctuations in their business. These fleets may discover that a portion of their vehicles sit idle for weeks during slow seasons, and then they struggle to find additional vehicles during peak seasons.

Ad Loading...

Merchants Fleet’s mobility solutions allow for shorter rental terms and flexibility so they can have vehicles when and where they need them without incurring the costs of having a larger fleet. Another example is challenges with order to delivery times. Many companies support their fleets with daily rentals while their new vehicles are being built. Merchants has mobility options that would allow them to secure additional vehicles quickly at a rate that is lower than a daily rental.

4-How do you see your part of the industry developing in the near future, and your business specifically?

As fleets are increasingly impacted by the mobility forces of multi-modal transportation, connectivity, intelligence, and efficiency, fleet managers are going to have an increasing amount of technology options and data to manage. With multi-modal transportation, fleets will have to accommodate increasingly diverse assets and journey types so they use the right vehicle, at the right time, for the right application. 

This could be electrical vehicles, scooters, or one day even drones and aerial vehicles. Connectivity will open massive opportunities for additional data points that can be used to inform better decision-making. Connectivity will facilitate increasingly intelligent technology, so fleet managers will have more automated ways to reduce fraud, improve safety, and drive efficiencies. Ultimately, with the rise of efficiency, fleets can use new technologies to reduce cost of operation and fuel consumption. 

To manage all of these changes, however, fleet professionals need a partner to connect them to solutions and guide them through their options. The role of Merchants Fleet is to aggregate suppliers, platforms, and partners to support companies that have fleets of vehicles. We act as their connection point to a broader mobility ecosystem. 

Subscribe to Our Newsletter

More Fleet Forward

keynote speaker photo of David Harkey
Fleet Forwardby StaffMay 1, 2026

IIHS Brings Commercial Vehicle Safety Analysis to 2026 Fleet Forward Conference Stage

IIHS President David Harkey will share early findings from new testing of delivery vans, pickups, and work trucks — and what the data means for fleet safety decisions.

Read More →
Image of a fleet manager with fleet on left, data on right of his face.
Fleet Forwardby Chris BrownMay 1, 2026

Fleet Manager or Data Strategist? You’re Both

The job hasn’t changed, but the expectations have. Do you have a plan on how to use AI to thrive?

Read More →
Automotive Fleet awards--fleet visionary, hall of fame, and fleet manager of the year call to nominations.
Fleet Forwardby Faith HowellApril 27, 2026

Nominations Are Open for the 2026 Awards!

The Hall of Fame, Visionary, and Fleet Manager of the Year award nominations are officially live. Don't miss your chance to recognize someone deserving.

Read More →
Ad Loading...
Automotive Fleet Fleet Manager of the Year 1985 winner Jack Lamb
Fleet Forwardby StaffApril 24, 2026

Fleet Manager of the Year Winners Over the Years

The Edward J. Bobit Fleet Manager of the Year award honors commercial fleet managers whose leadership, innovation, and business acumen have advanced the profession.

Read More →
VMS Virtual Fleet Manager graphic showing a central AI chip connected to vehicle data, diagnostics, and system workflows across a fleet management platform.
Fleet Forwardby News/Media ReleaseApril 22, 2026

Vehicle Management Systems Introduces Virtual Fleet Manager

VMS recently launched an AI-first fleet platform that streamlines system design, organizes data, and supports decision-making.

Read More →
Person using stylus on tablet with dashboard charts, illustrating LightMetrics AI system that filters driver safety alerts to reduce false positives for fleet managers.
Fleet Forwardby News/Media ReleaseApril 21, 2026

LightMetrics Launches Cloud AI Layer to Reduce False Driver Safety Alerts

New FP platform filters dashcam alerts before they reach fleet managers, aiming to cut false positives, improve trust, and streamline safety coaching.

Read More →
Ad Loading...
Graphic promoting 2026 nominations for the Automotive Fleet Manager of the Year Award, featuring a badge and a photo of the 2025 winner receiving the honor on stage.
Fleet Forwardby StaffApril 10, 2026

Call for Nominations: 2026 Fleet Manager of the Year Award

Nominations are now open for one of the fleet industry’s most prestigious honors—the Edward J. Bobit Professional Fleet Manager of the Year Award. Recognizing leaders who drive innovation, safety, and measurable impact, this award celebrates the very best in fleet management.

Read More →
AF Weekly News recap thumbnail represents a series.
Fleet Forwardby Faith HowellMarch 13, 2026

Is AI About to Change How Fleets Manage Vehicles? | AF News Recap

In this recap, host Faith Howell covers the top news released at Work Truck Week 2026.

Read More →
A graphic with two women looking at a computer screen represents the celebration of International Women's Day on March 8 for fleet leaders.
Fleet Forwardby Faith HowellMarch 9, 2026

Women in Fleet Reflect on Leadership and Industry Change

Kathryn Schifferle and Lori Olson discuss how technology, mentorship, and collaboration are shaping today’s fleet landscape.

Read More →
Ad Loading...
A woman in a blue shirt and apron stands in an automotive suite with her arms crossed.
Fleet Forwardby News/Media ReleaseMarch 6, 2026

The Hourglass Foundation Debuts New Scholarship Program

The Hourglass Foundation has launched a $60,000 program dedicated to supporting future technicians in the workforce.

Read More →