Ford is increasing production at manufacturing plants across North America for vehicles including Mustang Mach-E, F-150 Lightning, Bronco Sport, and Maverick. The company is also preparing to launch new versions of the Super Duty, Ranger, Mustang, and Escape this year.
“We have had a strong start to 2023 sales and we are moving to fast-track quality production,” said Kumar Galhotra, president, Ford Blue in a statement. “Increasing production benefits both our customers and our business.”
In February, Ford’s U.S. market share increased by 1.4 percentage points to 13.3%, powered by a 21.9% sales increase. Ford electric vehicle sales are also up 68%.
Ford's Production Updates
- Mustang Mach-E: Ford began increasing production of the Mustang Mach-E. Changes at the plant will allow the company to ramp up its hourly production and bring its annual manufacturing run rate to a targeted 210,000 units by year's end.
- Bronco Sport and Maverick: Ford is increasing production for Bronco Sport and Maverick. Production is targeted to increase by about 80,000 units this year, helping to meet demand in both North and South America. In the U.S., Ford brand SUV sales totaled 777,770, up 4.6% in 2022 versus 2021, led by the Bronco family of vehicles.
- Transit and E-Transit: Also adding an additional crew in April is the Kansas City Assembly Plant, which manufactures the Transit and the E-Transit vans. Ford is targeting an annual production increase of 38,000. The company is investing $95 million and adding 1,100 union jobs as part of the production increase.
- F-150 and F-150 PowerBoost: Ford is also looking at ways to increase production at the Dearborn Truck Plant of the F-150 gas and hybrid trucks.
- F-150 Lightning: In Michigan, production of the F-150 Lightning at the Rouge Electric Vehicle Center is targeting an annual production run rate of 150,000 by the end of 2023. The F-150 Lightning had sales of 3,600 through February, in addition to the 15,617 sales recorded in 2022. For the F-150 Lightning production increase, Ford is investing $2 billion across three plants in Michigan and adding about 3,200 union jobs.