Automotive Fleet
MenuMENU
SearchSEARCH

Fleet Safety Video Tip: Resisting Driver Distractions

One of the best ways to educate motorists about distracted driving is to let them hear the personal stories of those who have been most affected by the problem. These two videos include such personal stories as well as advice on how to prevent distracted driving.

by Staff
September 1, 2014
Fleet Safety Video Tip: Resisting Driver Distractions

 

Photo: Sentry Insurance

2 min to read


At any given daylight moment in the U.S., about 660,000 drivers are using cell phones or manipulating electronic devices behind the wheel. Most drivers greatly over-estimate their ability to multitask while operating a vehicle, and that’s a major reason why distracted driving persists as a safety threat on our roads and highways.

According to safety advocates, one of the best ways to educate the public about distracted driving is to have people most affected by the problem share their personal stories. Here are two videos featuring such personal stories. You may want to pass them along to fleet drivers.

Ad Loading...

Justin Iburg caused a fatal accident on a South Dakota highway in September 2010, when he took his eyes off the road momentarily to read a text message while driving home from work.

The second video is a full presentation from safety advocate Joel Feldman. As a successful attorney, Feldman sometimes represented victims of distracted driving accidents. But that didn't stop him from driving distracted himself. He now admits he would email, eat and even text-message from time to time while driving. Confident he was a good driver, he assumed that multitasking behind the wheel was something he could safely handle.

But Feldman's mindset about distracted driving changed forever in July 2009, after a distracted driver struck and killed his daughter while she was walking across a street. Today, Feldman has essentially put his legal career on hold, focusing instead on educating the public about the dangers of distracted driving. To watch a video of a presentation he gave in April of this year, click on the photo or link below.

VIDEO: End Distracted Driving

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →