PARS has named Teri Ross its new VP of sales and client relations following the retirement of Terry Langness, a fleet industry veteran who will end his tenure with the company by the end of January.

Ross, PARS’ new sales and client relations VP, will be responsible for developing strategic sales plans based on company goals as well as strengthening existing customer relationships, according to a release from PARS. Ross will report to Lori Rasmussen, PARS president and CEO.

Ross has over 20 years of experience in business development, strategic planning, sales and marketing, contract negotiations and project management within the fleet industry, according to a release from PARS. Meanwhile, Langness is a 40-plus-year fleet industry veteran who began his career in various leadership positions with Gelco Corporation and GE Capital Fleet Services.

"In her career, Teri has shown an extraordinary ability to build successful teams that consistently achieve company goals and deliver impeccable service in several different fleet service company settings. Her unique fleet-specific skill set includes fleet service operations, account management, project management, and consultative services,” said Rasmussen.

Ross joins PARS after 10 years with LeasePlan USA, where she served as vice president of client services. Prior to that, she directed marketing and sales for a vehicle transport company, according to release. She is an active member of NAFA, AFLA and AALA.

Langness has been involved with AFLA for a number of years, serving on its Board as Director-at-Large, Education Committee chair, the golf chair and member of the Sponsorship and Membership committees. He won the AFLA President’s Award in both 2010 and 2011. He has also been active in NAFA on both the national and chapter levels.