In an environment where operating, fuel, and vehicle acquisition costs are volatile, a steady focus on lowering TCO (total cost of ownership) is a must. But is the traditional model, which focuses primarily on acquisition, depreciation, and maintenance, enough?
Register for this webinar presented by Merchants Fleet to learn why the most resilient fleets are taking a new approach to their TCO strategy — one where utilization plays a starring role.
We’ll discuss:
- Why utilization is a critical part of fleet economics.
- How idle assets are increasingly expensive assets.
- The financial risk of over-fleeting.
- Why optimizing vehicles already in service often delivers more value than adding new units.
- Strategies to absorb volatility rather than amplify it.
Register for “Fleet Strategy 2026: How to Navigate Uncertainty Without Adding Cost” to uncover your next cost-saving strategy.
Meet the Speakers





