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A Fleet Auto News (FAN) reader survey has concluded that using fleet cars as mobile billboards by labelling them with company logos helps create awareness of the brand and business. The survey results illustrate why many cars, SUVs, vans and trucks can now be seen with corporate signage.
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Providing thousands of visual impressions — and thumbs-up at stoplights — vehicle wraps are one of the most cost-effective marketing mediums for fleets. But proper design is essential to grab a potential client’s attention in 4 to 6 seconds.
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