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Along with lanes full of cars, food and giveaways, dealers from surrounding states were witness to the inaugural sale of the new operation.
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The 16 auction operations take on the name of America's Auto Auction, which XLerate bought in January.
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Three months after acquiring America's Auto Auction, XLerate Group is promoting, moving, and hiring leaders throughout the partnered companies.
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The four senior vice presidents take on key roles within a much larger company since AAA was acquired by XLerate Group in December 2021.
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The combined auction companies will have 39 locations across 19 states, making it a new powerhouse in the remarketing industry.
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The purchase will enable the auction company to solidify its market positions and further scale in this industry through strategic investments in technology and other avenues for growth.
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Paul Fetter will continue the family legacy and will run CCAA in his capacity as general manager.
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The regional acquisition expands the independent auction group's fixed site and mobile sales portfolio.
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The automotive remarketing sector is seeing big changes due to an increased use of technology, evolving vehicle mix and shifting expectations from buyers and sellers.
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Digital transactions have grown tremendously at XLerate over the last five years, and digital is a key component of its omnichannel, go-to-market strategy.
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