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The top Sixt executives in the U.S. — Sebastian Birkel and Daniel Florence — open up about human interaction in a digital age, Sixt’s culture, career paths, and how the U.S. could soon be Sixt’s biggest market.
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In a marketing platform that merges coupons with an online reach, daily deal services like Groupon and LivingSocial offer customers deep discounts to services and products. But are those discounts a viable marketing strategy for car rental and related services?
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