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The new team has ambitious plans to open 12 more locations in 2024-25 across the country, including Sicily in early 2024.
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The new franchise operations mark another milestone for a company now renting out vehicles in 15 nations.
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The franchise operation at Forli Airport was acquired by a family-owned auto retailer.
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Stuart Trolley, formerly of Europcar, will head the companies’ commercial global team.
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The well-established dealer group brand is offering service in one of Europe's most active auto rental markets.
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A father and son team are the first example outside the U.S. where a franchisee has combined U-Save and Green Motion operations to offer more comprehensive fleet and rental services within a specific market.
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