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A 20% price increase on its electric pickup truck did not go over well. The company president announces they will return preorder holders back to their original prices.
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The maker of an all-electric commercial pickup truck now plans to start production later this year as it aligns and draws on capital funding sources.
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Analysis: The turning point in EV adoption will come as we move beyond early adopters and begin to see mainstream America choose EVs. The full-size pickup segment is where this might well happen.
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There is something for everyone in the electric truck segment, from fleet-forward offerings such as the Ford F-150 Lightning and the newly announced Chevrolet Silverado EV to the futuristic Canoo Pickup and Tesla Cybertruck.
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The move, announced via Instagram, will help Bollinger Motors to continue to develop technology that will have an impact in the automotive world's green future.
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This marks the second year in a row a Ford vehicle has earned recognition from North American Car, Utility and Truck of the Year jurors.
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Fleets looking to order an F-150 Lightning in the first wave must have entered their interest as a “hand-raiser” with a valid FIN on Ford’s website. Additional reservation holders will be invited in phases to order over the next few months.
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The electric truck maker's second U.S. plant will enable the company to ramp up production on future vehicle models.
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All three of the new pickup truck models will go on sale in the fourth quarter of 2021.
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