In this episode, Dr. Alison Betz of ABA Technologies breaks down why most change initiatives fail, and what fleet leaders can do differently to drive real results.

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it. In fact, more than 70% of organizational change efforts fail before they’re fully rolled out.

In this session, you’ll learn:

• Why adoption—not implementation—is the real challenge
• The three most common reasons fleet initiatives fail
• How to connect individual behavior to organizational outcomes
• The “why, what, how, and wow” framework for lasting change
• How to create environments that make the right behaviors easier to sustain

Whether you’re rolling out new technology, launching a safety initiative, or leading organizational change, this episode provides a clear, practical roadmap to move from resistance to results.

Listen now and start building change that actually sticks.