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SEARCHFord hosted its 2018 model-year fleet preview at the San Diego Civic Theater in May.
The company discussed its commercial strategy and addressed topics such as electric vehicles and autonomy. The event drew more than 1,000 attendees, and also featured a ride-and-drive event and multiple networking events.
Kevin Koswick, director North American Fleet Lease and Remarketing at Ford, was the first to present at Ford’s MY-2018 Fleet Preview event at the San Diego Civic Theatre.
Photo: Ford
Linda Silverstein, general manager of remarketing and Michele Bartlett, Ford’s general manager of commercial and government sales took the stage to discuss the F-150 MCA, Expedition, EcoSport, and Mustang.
Photo: Ford
The Ride and Drive segment of this year’s Ford fleet preview event was held at San Diego’s Qualcomm Stadium.
Photo: Ford
The Ride & Drive, which took place after Ford's presentation, showcased the performance of vehicles such as the F-150, Super Duty, Medium Duty, Transit Connect Van, and Transit Van.
Photo: Ford
The Pool Account Reception on the Promenade Plaza at the Hilton Bayfront.
Photo: Ford
During the Ride & Drive, attendees were able to compete in a head-to-head drag race in 2017 Mustangs.
Photo: Ford
(l to r) Atop the USS Midway during the second night's reception, Phil Screiber, fleet manager North America and OTIS Elevator poses with Natalie Olson, Communications & Events Manager at Ford Motor Company.
Photo: Ford
(left) John Scholtess, chief program engineer commercial vehicles, Ford Motor Company sitting next to Gerard Huvacre of Detroit Edison (middle) and Jeff Hoffman with EZ Trac.
Photo: Ford
Mark LaNeve, Ford's vice president, U.S. Marketing, Sales and Service, talked about investing in emerging opportunities at the fleet preview.
Photo: Ford
At the end of the first day, attendees were able to network inside San Diego’s Petco Park stadium.
Photo: Ford
(l to r) Mark Walters, VP FIG Leasing Co., Inc. at Farmers Insurance Group; Doyle Lee, fleet coordinator at Farmers Insurance Group; and Don Borthwick, United States Regional Sales Manager - West.
Photo: Ford
Ford of Canada Reception on the Aqua Terrace at the Hilton Bayfront.
Photo: Ford
Members of Ford's police advisory board were in attendance, a Police Interceptor sedan was on display during the Ride and Drive.
Photo: Ford
The second day’s evening reception was held on the deck of the USS Midway aircraft carrier.
Photo: Ford
(left) Bryan Taylor, Ford national account manager, (middle) Michele Bartlett and Mike Allison from Duke Energy.
Photo: Ford
