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Ralph Morton

U.K. and European Correspondent

Ralph Morton is the European correspondent for Automotive Fleet and Global Fleet, covering the U.K. and European beat.

A highly experienced automotive journalist, Ralph has written for motorsport titles, consumer car magazines, and for the last 20 years, the fleet industry. He is a former editor of What Car? magazine, launched and edited Business Car Manager, and now runs and publishes two titles: Broker News, aimed at the leasing broker sector, and FleetandLeasing.com, which is a website focused on SME fleets. Ralph is married with two adult children and works from an office in Richmond, London. He gained a degree in English literature from the University of London, where he was president of the English Society.

Newsby Ralph MortonJune 29, 2022

Northgate Vehicle Hire Steps Up Electrification Program for Customers

Specializing in flexible and minimum-term-hire rentals through its 67 UK locations, Northgate’s customers are drawn from large corporate fleets down to small businesses.

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Newsby Ralph MortonJune 28, 2022

Mycardirect Plans Stateside Expansion for Subscription Service

Mycardirect says it has ambitions to expand its subscription fleet from 1,000 units to 10,000 units with the U.S. firmly in its sights.

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Newsby Ralph MortonJune 23, 2022

Lack of Rental Vehicles Hits Fleet Operations

While Thrifty has been able to provide vehicles for its existing corporate customers, there has been a price increase as a result of extended vehicle cycles.

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Newsby Ralph MortonJune 23, 2022

Netherlands and Germany Hog 50% of All EV Chargers

There is also a clear split between central and eastern European countries and western Europe. Romania, for example, has 0.4% of all the EU’s charging points yet it is six times the size of the Netherlands.

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Newsby Ralph MortonJune 14, 2022

Fleets Face EV-Only Future as EU Parliament Votes for Zero-Emission Cars and Vans by 2035

The ban for internal combustion engines is part of the EU policy of ‘fit for 55’, which is to meet a 50% reduction of car and van emissions compared with 2021 by the year 2030.

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Newsby Ralph MortonJune 3, 2022

Bridgestone Launches Integrated Tire and Fleet Management Solution

A development of its previously available product Total Tire Care, Fleetcare wraps combines both tire management and fleet management in one package.

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Newsby Ralph MortonJune 3, 2022

Arval Appoints François-Xavier Castille as Deputy CEO and Stefan Majtán as International Managing Director

Following extensive experience in the automotive sector, Stefan Majtán joined Arval in 2003 to set up Arval operations in Central and Eastern Europe.

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Newsby Ralph MortonJune 3, 2022

Stuart Donnelly Joins TMC from Sixt to Lead Mobility iQ App Roll Out

According to TMC, the app will provide users with a mobility footprint based around what it calls the ‘4Cs’: Cost, Clock, Carbon, and Calories.

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Newsby Ralph MortonJune 2, 2022

Global Fleet Advisory Board Spotlights Europe 

The board discussed OEMs and mobility, increased manufacturing and leasing costs, limited buying incentives, and more. The next GFAB meeting will be held in person on 06 June in Miami prior to the start of the Global Fleet Conference.  

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Newsby Ralph MortonJune 2, 2022

The Growing Popularity of Salary Sacrifice Strategies

Salary sacrifice schemes are one of the fastest growing sectors in the fleet market. Assisted by the UK’s ultra-low benefit in kind taxation policies for zero-emission electric vehicles, employees give up part of their salary in return for a fully provisioned car.

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