Hino Aims to Increase Market Share
Looking to broaden its vocational applications, Hino Trucks offers several new features for the 2009 model-year, including three new cab configurations, dual steering, and right-hand standup and sit-down.

Photo: Hino Trucks
Hino Trucks is expanding its medium-duty product offerings for the 2009-MY to enter into a broader range of applications, including refuse, street sweeping, construction, utility, tree care, and work truck.
"We’ve implemented new options over the past year to help us get into those mission markets," said Glen Ellis, vice president, marketing and dealer development, Hino Trucks, based in Bloomfield Hills, Mich.
Features Expand Applications
New options for the Class 7 338 model include increased capacity frames up to 120,000 psi and the ability to install cranes on the truck. Hino also has added a short wheelbase for its street sweeper and dump truck applications, and three new cab configurations.
The extended model is 30 inches longer than the regular cab size and features a bench seat or 26-inch fold-down sleeper. A new dual-steer sit-down configuration is available for street sweeper and refuse applications. The third new offering, a right-hand standup, is designed for recycling and refuse missions.
"These new features offer our fleet customers the same advantages our lease, rental, car hauler, and tow truck customers have experienced with our products," said Ellis. "For drivers, it’s the roominess and ergonomics of the cab and the quiet and maneuverability of the truck. With the dual steers, we still have a 55-degree wheel cut, which provides excellent maneuverability, especially in a refuse application where a truck is making 600-plus stops per day, and the ability to get in and out of traffic easily."
The right-hand standup uses a steering gear mounted to the truck’s current steering shaft, a cross member to a right-hand steering shaft. A hole is cut in the floor in which a bucket is placed so drivers can step into the truck. The straight-across dashboard gives the truck the same belly room on both the passenger and driver sides.
The three new cab models use OEM parts to facilitate dealer servicing. "Based on independent fuel studies, our truck has shown to produce up to 10-15 percent better fuel economy than our competitors," said Ellis. Overall, the fuel economy, reliability, and purchase price of our trucks provide fleets the lowest cost of ownership available."
Also new for the 2009-MY are aluminum fuel tanks, which offer improved heat dissipation, and a programmable idle shut-down to minimize idle time and maximize fuel economy.
The powertrain is a carryover from the 2008-MY. The engine is an 8.0L Hino J-Series proprietary diesel four-cycle, six-cylinder, inline water-cooled, six-speed manual Eaton or five-speed automatic Allison transmission offering 260 horsepower and 585 ft.-lbs. of torque. The warranty on the truck is two years/unlimited miles and the engine carries a three-year, unlimited-mile warranty.
Satisfied Fleets
According to a customer satisfaction survey, the retention rate with Hino Truck customers is 91%. The manufacturer introduced the standup right-hand drive and dual sit-down drive to positive reviews at the Waste Expo this year in Chicago.
Last year, overall, the Class 6-7 truck market was down 34%. Although Hino sales also were down, according to Ellis, the manufacturer outpaced the market with just a 14% decrease in sales. With 174 locations nationwide, Hino has dealer points to service both national and local fleets.
Originally posted on Work Truck Online
More Vehicle Research

NAFA Launches CAFM Scholarship Program for Fleet Professionals
The new program will award up to four scholarships annually to help eligible fleet professionals cover the cost of Certified Automotive Fleet Manager certification.
Read More →
Your Fleet Experience Deserves a Vote in the 2027 Fleet Awards
Cars, trucks, vans, SUVs, and upfits. Help choose the 2027 fleet award winners and unlock early-access resources for voters. Ballots close December 31.
Read More →
Commercial Fleet Sales Rebound 16.9% Through October
October's stronger results lifted commercial fleet sales growth to 6.7% through the first 10 months of 2026.
Read More →
Which Vehicles Earn Your Fleet’s Vote? Voting Opens for 2027 Fleet Vehicle of the Year
Which vehicles earn your fleet’s vote? Cast your ballot to unlock early access to our analysis of ownership costs across 55 vehicle nameplates.
Read More →
Crash Tests, Catalytic Converter Theft & Fleet Safety | AF News Recap
A stolen catalytic converter can cost a fleet far more than the replacement part. This week, we're exploring how to reduce theft-related risk, what fleet managers learned from live IIHS crash testing, the 2027 Jeep Compass's new safety features, and why supporting original industry reporting matters.
Read More →
2027 Jeep Compass Adds Standard Driver-Assistance Features, Starts at $31,985
The 2027 Jeep Compass adds standard adaptive cruise control across the lineup, along with additional technology and equipment options on select trims.
Read More →
2027 Subaru Outback Adds Base Trim, Lowers Pricing Across Lineup
The 2027 Outback starts at $32,995, with price reductions on several trims and expanded availability of hands-free driver-assistance technology.
Read More →
2027 Toyota Camry Offers Hybrid Powertrain Across Five Grades
The 2027 Toyota Camry is a carryover with new pricing.
Read More →
Chevrolet Updates 2027 Trax and Trailblazer with More Standard Safety Features
Chevrolet is updating two of its smallest SUVs with added driver-assistance technology, redesigned interiors, and revised trim options. The changes could add more safety equipment as standard for commercial fleets, while a new Trailblazer configuration adds another all-wheel-drive option.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →