The Car and Truck Fleet and Leasing Management Magazine

Will Autonomous Vehicles End Drunk Driving?

March 1, 2018

Screenshot via Velodyne.
Screenshot via Velodyne.

Mothers Against Drunk Driving (MADD) and Velodyne LiDAR, Inc., have launched a public awareness campaign to promote autonomous vehicles as new kind of designated driver to eliminate drunk driving.

To kick off the social media campaign that uses the hashtag #VelodyneMADD, Silicon Valley-based Velodyne recently released LiDAR 101, a video that explains how the technology of driverless cars works.

LiDAR technology sees beyond the scope of the human eye — in rain, snow, fog, and high-glare situations. In real-time and at the high speeds of highway driving, the Velodyne LiDAR 3D vision system enables the safety and security of the future of autonomous driving.

"Autonomous vehicle technology has the potential of eliminating drunk driving, which is why I'm excited to work with Velodyne," said Colleen Sheehey-Church, national president, MADD.

About 94% of crashes are attributed to human behavior. Drunk driving, specifically, kills someone every 49 minutes.

The long-term goal of the collaboration is to advance autonomous vehicle technology and eliminate all roadway collisions caused by human error and negligence. The partnership envisions LiDAR technology as the designated driver of the future.  

"As the leading innovator and manufacturer of LiDAR technology, we are committed to providing clear and compelling educational resources for better public understanding. LiDAR technology can be the 'designated driver' of the future, providing the reliable 3D perception needed for autonomous driving and advanced safety systems," said Marta Hall, president, Velodyne LiDAR, Inc.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Sponsored by

The term used in some European countries, e.g., Spain, for closed end leases, which ordinarily include the lessor assuming responsibility for maintenance and tire costs in addition to residual value risk.

Read more

Up Next

More From The World's Largest Fleet Publisher