Toyota Names Fuel Cell Sedan Mirai
Toyota has revealed the name of its fuel cell sedan. The Mirai means future in Japanese. Also in Toyota's future are plans to build more hydrogen fueling stations in several Northeastern states.

President and CEO Akio Toyoda announces the name of the new hyrdogen fuel-cell vehicle.

President and CEO Akio Toyoda announces the name of the new hyrdogen fuel-cell vehicle.
VIDEO: Toyota Introduces "Mirai" Fuel Cell Sedan
Toyota confirmed the rumored name of its hyrdogen fuel cell (FCV) sedan Mirai. The FCV can travel up to 300 miles on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor.
The Japanese automaker made the announcement a day prior to the official launch in Tokyo on Nov. 18. The four-door sedan has a starting price of $60,400.
Unlike Hyundai’s Tucson Fuel Cell compact SUV, Toyota will not be offering its FCV as a leased vehicle.
Mirai means "future" in Japanese. Also in Toyota's future are plans to assist with building hydrogen fueling stations in five Northeastern states, according to Toyota North American CEO Jim Lentz.
In addition to the 19 public hydrogen refueling stations Toyota is helping FirstElement Fuel., build, Toyota is also collaborating with Air Liquide to develop and supply a phased network of 12 hydrogen stations targeted for New York, New Jersey, Massachusetts, Connecticut, and Rhode Island.
Toyota’s FCV won’t be making its North American launch until late 2015 in California. Toyota Motor Sales, U.S.A. set aside more than $7.2 million in May for hydrogen fuel cell infrastructure in California.
One of the biggest discussions surrounding fuel cell technology is whether it is affordable outside of Japan.
Shigeru Shoji, president of VW Group Japan, admitted that refueling will be impractical due to the high cost of building infrastructure needed for FCVs, according to a Bloomberg report.
More Global Fleet

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland
With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.
Read More →