Automotive Fleet
MenuMENU
SearchSEARCH

Subaru Celebrates 50 Years in the U.S.

Subaru of America is celebrating 50 years of selling vehicles in the U.S. by producing anniversary editions of its vehicles that will be offered in limited numbers, the company announced.

by Staff
February 13, 2018
Subaru Celebrates 50 Years in the U.S.

Photo of 2018 Outback 50th Anniversary Edition courtesy of Subaru.

1 min to read


Photo of 2018 Outback 50th Anniversary Edition courtesy of Subaru.

Subaru of America is celebrating 50 years of selling vehicles in the U.S. by producing anniversary editions of its vehicles that will be offered in limited numbers, the company announced.

Ad Loading...

The 50th Anniversary Edition models will be offered in the 2018 model year. Production quantities have been set at 1,050 vehicles for Outback, Legacy, Forester, Impreza, and Crosstrek. Subaru will offer a combined total of 1,050 of WRX, STI, and BRZ.

Ad Loading...

The models will carry the Heritage Blue exterior color, satin chrone exterior trim and badging, alloy wheels, and side mirrors with satin chrome. The cabins will feature black upholstery with silver stitching, silver seatbelts, and the 50th anniversary logo embroidered on front seats and floor mats.

The 50th Anniversary Outback will retail for at least $35,995 for the 2.5i Limited. A comparable non-anniversary model would retail for $33,610.

Subaru of America was founded on Feb. 15, 1968, and operated in Balboa Park, Calif., before moving to the Delaware Valley. The company is based in Cherry Hill, N.J., and will be moving to a new headquarters in Camden this spring.

More Operations

A transparent blue background of a hand stamping a paper is the background of text that says "What about fleet policy exceptions?" with the Automotive Fleet logo in the bottom right corner.
Operations•by Faith Howell•October 20, 2026

Here's When You Should Make an Exception to Fleet Policy

Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.

Read More →
A hand writing on an ipad with a transparent AI graphic over it
Operations•October 20, 2026

AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?

Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.

Read More →
Chevin 2026 Buyes Guide cover
Sponsored•October 14, 2026

A buyer's guide to fleet management software in 2027

Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.

Read More →
Ad Loading...
An overhead image of a freeway system with no vehicles
Sponsored•by Shelley Mika•October 13, 2026

What Will Shape the Next Era of Fleet Management?

EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.

Read More →
A Cox Fleet technician working on the left with the rear view of a military man saluting a flag on the right
Operations•October 8, 2026

How Fleets Can Recruit and Train Veterans for Technician Roles

Here's how the technician shortage has affected uptime for fleets, and what to do about it.

Read More →
A transparent toll background with the Automotive Fleet logo and Neology logo on top.
Operations•October 5, 2026

Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands

Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.

Read More →
Ad Loading...
wedding album, car, and car keys
Operations•by Chris Brown•October 2, 2026

Fleet Personal-Use Charges Edge Higher in 2026

Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.

Read More →
AF news recap thumbnail
Operations•by Faith Howell•October 2, 2026

The Future of Fleet + What’s Changing Right Now | AF News Recap

Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.

Read More →
blue text over top of the top view of cars in a parking lot
Operations•by Faith Howell•October 1, 2026

How to Handle Vehicle Offboarding

What do fleet managers need to do when a driver leaves?

Read More →
Ad Loading...
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →