VW's 2018 Atlas Starts at $30,500
The company's entry to the mid-size SUV market will arrive with two engine choices, optional all-wheel drive, and a trio of option packages across four trim grades that will include S, SE, SEL, and SEL Premium. The first models will arrive in May.
Photo of 2018 Atlas courtesy of VW.
Photo of 2018 Atlas courtesy of VW.
Volkswagen will start its 2018 Atlas at $30,500 for the base mid-size SUV powered by a turbocharged 2.0-liter engine with front wheel drive, the automaker has announced.
The company's entry to the mid-size SUV market will arrive with two engine choices, optional all-wheel drive, and a trio of option packages across four trim grades that will include S, SE, SEL, and SEL Premium. The first models will arrive in May.
The base S, which will arrive later in the model year, starts at $30,500. The model is powered by a turbocharged 2.0-liter four-cylinder engine. A 3.6-liter V-6 S FWD model is available for $31,900. A 3.6-liter V-6 S AWD model is available for $33,700.
Volkswagen will offer a limited number of Atlas S Launch models with the 3.6-liter VR6 engine with FWD for $33,500 and AWD for $35,300.
The Atlas SE, which starts at $33,590, adds automatic headlights, rain-sensing windshield wipers, a Blind Spot Monitor with Rear Traffic Alert, foglights, heated front seats, and 10-way power driver seats. The SE trim also features the 8-inch Composition Media touchscreen infotainment system with SiriusXM Satellite Radio and three additional USB ports. A 3.6-liter V-6 SE FWD model is available for $34,990, while the AWD model retails for $36,790.
The Atlas SE with Technology model starts at $35,690, and includes connectivity and driver assistance features, such as Adaptive Cruise Control; Forward Collision Warning and Autonomous Emergency Braking with Pedestrian Monitoring (Front Assist); and Lane Departure Warning (Lane Assist), which actively helps the driver steer the car back into its lane if the driver takes hands off the wheel for a period of time, or the vehicle crosses a lane marking without an activated turn signal. A 3.6-liter V6 SE with Technology FWD model is available for $37,090, while the AWD model retails for $38,890.
The Atlas SEL, which retails for $39,160, adds a panoramic sunroof, Easy Open liftgate, as well as front and rear Park Distance Control. The 3.6-liter V6 SEL FWD model is available for $40,890, while the AWD model retails for $42,690.
The Atlas SEL Premium, which retails for $48,490, arrives only in the 4Motion AWD system and 3.6-liter VR6 engine. The model includes the 12.3-inch Volkswagen Digital Cockpit, navigation, automatic High Beam Control (Light Assist), Parking Steering Assistant (Park Assist), and the Area View camera.
Three options packages include Captain's Chairs for $625, the R-Line performance upgrade for $1,960, and Black Wheels for $235.
More Operations
The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →
Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →
Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →
Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →
From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →