Road Deaths Spike in 2015
Traffic fatalities in the U.S. climbed during the first three quarters of last year, according to estimates in a newly released NHTSA report.

In hopes of developing new strategies to reduce crash injuries and deaths, NHTSA this year is holding a series of summits. Photo courtesy of NHTSA.

In hopes of developing new strategies to reduce crash injuries and deaths, NHTSA this year is holding a series of summits. Photo courtesy of NHTSA.
Traffic deaths in the U.S. rose 9.3% in the first nine months of 2015, according to the latest federal estimates, reversing a years-long trend.
The National Highway Traffic Safety Administration released a new report estimating that more than 26,000 people died in traffic crashes in the first nine months of 2015, compared to the 23,796 road fatalities in the first nine months of 2014.
Preliminary data indicate that motorists traveled more miles during those nine months in 2015 compared to 2014, representing a 3.5% increase. But the fatality rate for the period in 2015 still climbed to 1.10 deaths per 100 million vehicle miles traveled, up from 1.05 deaths per 100 million vehicle miles traveled from January to September in 2014.
All 10 NHTSA-designated regions of the country experienced increases in estimated fatalities in 2015, according to the report. One region — encompassing the states of Washington, Oregon, Idaho and Montana — saw a 20% jump.
These numbers, however, are still preliminary estimates and are expected to be further revised, NHTSA noted.
“It is too soon to speculate on the contributing factors or potential implications of any changes in deaths on our roadways,” the report stated. “The final data for 2014 as well as the annual file for 2015 will be available in late fall of 2016 which usually results in the revision of fatality totals and the ensuing rates and percentage changes.”
This year NHTSA will conduct a series of regional summits aimed at developing new strategies for changing driver behavior that causes road fatalities and injuries. On Feb. 5, the agency sponsored an all-day meeting in Rancho Cordova, Calif., bringing together transportation safety leaders from government, academia, business and law enforcement.
“For decades, U.S. DOT has been driving safety improvements on our roads, and those efforts have resulted in a steady decline in highway deaths,” said U.S. Transportation Secretary Anthony Foxx in a released statement. “But the apparent increase in 2015 is a signal that we need to do more.”
Human factors contribute to 94% of crashes, according to decades of NHTSA research. But in the past few years, much of the agency’s attention has had to shift to vehicle defect investigations and the execution of major safety recalls.
“We’re seeing red flags across the U.S. and we’re not waiting for the situation to develop further,” said Dr. Mark Rosekind, NHTSA Administrator. “It’s time to drive behavioral changes in traffic safety and that means taking on new initiatives and addressing persistent issues like drunk driving and failure to wear seat belts.”
More Safety

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
Distracted Driving in the Age of Smart Tech – Part 2
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
