The Car and Truck Fleet and Leasing Management Magazine

Autonomous Vehicle Hurdles to Consider

April 2016, by David Deslauriers

Photo courtesy of
Photo courtesy of

A mere decade ago, autonomous vehicles were just a pipe dream confined to the worlds of science fiction and fantasy. Today, companies such as Google, Apple, Tesla, BMW, Ford, GM, and Volvo are all vying to be the first to the market with a fully autonomous vehicle.

By the year 2020, there will be as many as 10 million self-driving cars on the road, estimates Business Insider.

As the development and testing of autonomous cars — vehicles capable of sensing their environment and navigating without human effort — continues, it has become abundantly clear that the way we view transportation is about to change in a major way.

Before the revolution can commence, there are some key issues that need to be addressed.

At A Glance

Through technology advancements, automobile manufacturers have begun a technological race to see who can get the first fully-autonomous vehicle onto the market. With the introduction of a self-driving car come lingering issues:

● Establishing which type of insurance can
be issued to an autonomous vehicle.

● Formulating the regulations that will
govern autonomous vehicle operations.

● Understanding the ethical complexities
and responsibilities of operating the

● Analyzing the true safety benefits.

Insuring Autonomous Vehicles

Insurance companies are data-driven entities. Their actuaries rely on statistics and averages to calculate the financial consequences of a specific risk or group of risks.

When it comes to insuring autonomous vehicles, numerous questions arise as well. For instance, if an autonomous vehicle gets into an accident (as in the case of Google, which has reported several of its vehicles involved in crashes):

  • Who is responsible?
  • How much damage, to both passengers and equipment, should be covered?
  • What premium should insurers charge owners of autonomous vehicles?

With the recent announcement by the National Highway Traffic Safety Administration (NHTSA) that the artificial intelligence system piloting Google’s self-driving car is, for all intents and purposes, considered a “driver,” automakers and drivers may be getting closer to having some answers.

However, this is a subject that’s going to need to be fully fleshed out before the transition into the driver-free era.

Analyzing the Ethical Dilemma

Autonomous vehicles are on the horizon. And as drivers consider buying the vehicle, they should also consider ethical dilemmas that may arise.

Illustration courtesy of Bonnefon, Shariff, and Rahwan.
Illustration courtesy of Bonnefon, Shariff, and Rahwan.

Imagine, in the not-too-distant future, being the owner of a self-driving car. And, one day, while out driving, through a series of unfortunate and unavoidable events, the car is headed straight toward a crowd of 10 people who happen to be crossing the road. There is no possibility of stopping in time, but the vehicle can avoid killing those 10 people by veering into a wall.

However, this collision would kill you, the owner and occupant of the vehicle. Consequently, this would lead to a series of questions:

  • What should the vehicle do?
  • Should the vehicle minimize the loss of life, even if it that means sacrificing the occupants of the vehicle?
  • Should it protect the occupants at all costs?
  • Would drivers buy a car that can be programmed to kill them?

Keeping Driver Safety & Regulations in Mind

One of the key selling points in the move toward autonomous vehicles is the notion that these cars will be safer.

Just look at the advancements in safety technology that have become commonplace over the past five years alone; automatic braking, lane monitoring, blind spot assist, rearview cameras, and the list goes on. All of these features have made driving inherently safer.

In fact, a recent study by researchers at the Insurance Institute for Highway Safety (IIHS) found that rear-end collisions have decreased by 40% in vehicles equipped with automatic emergency braking systems, couple that with Volvo’s promise of a “death-proof” car by 2020 and it’s obvious in which direction the automobile industry is heading.

However, there are many safety-related questions yet to be answered by regulators:

  • Will there be any specific training required for operating an autonomous vehicle? 
  • Will these cars be able to break the speed limit or will they be governed?
  • Will “distracted driving” be allowed?
  • Will people who were previously precluded from operating a vehicle because of disability or punishment be allowed to operate an autonomous vehicle?

Unfortunately, only the government can provide the rules of the road, and there are many ways the regulatory process could take the industry off track.

Make no mistake about it, autonomous vehicles are the future. The technology is rapidly improving, and, in time, the demand will be there, and the manufacturers certainly see autonomous cars as a large part of their strategy going forward.

But, as with any substantial change, there are bound to be growing pains. It will be interesting to see how this plays out over the coming years. Who knows, in a decade, drivers may be reading articles like this one in Automotive Fleet while their Google cars drive them to work.

Editor's note: David Deslauriers is the business development specialist at Motorlease Corporation.

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  1. 1. Richard LeFrancois [ April 05, 2016 @ 11:19AM ]

    Why is it that the automotive industry is moving ahead at "lightening speed" toward autonomous vehicles with no mention of "government support" while an article published in Fleet Owner on-line today titled "New study focuses on timeline and cost of autonomous trucks" suggests "government support" will be needed to pull the technology through to mainstream use?

  2. 2. Michael Galorath [ April 05, 2016 @ 02:03PM ]

    Richard I read that Obama has said he wanted to pledge I think 2B to get the cars on the road sooner.
    But here's a few questions for everyone to ponder. I worked for a company that installed back up camera's in vehicles. When that camera quit working the driver refused to operate the vehicle stating it was unsafe. Now lets put one of our children into one of these new cars and the system fails and I'd hope it would be allowed to be operated in a manual mode? Are people going to be able to operated the vehicles. Are we going to have drivers ed? Will we need drivers ed? I can just imagine what's going through everyone heads. One think this for sure the cost of all the equipment will make these vehicles out of reach for most consumers.


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