Automotive Fleet
MenuMENU
SearchSEARCH

IIHS Takes Top Safety Picks to a Higher Level

The Insurance Institute of Highway Safety (IIHS) has raised the bar on frontal crash protection with a fifth safety test. Vehicles that perform well in all five categories can now earn a higher level of recognition: Top Safety Pick+.

April 2, 2013
IIHS Takes Top Safety Picks to a Higher Level

The dummy’s position in relation to the door frame, steering wheel, and instrument panel after the new small overlap frontal test indicates that the driver’s survival space was maintained reasonably well, according to the IIHS.

5 min to read


The dummy’s position in relation to the door frame, steering wheel, and instrument panel after the new small overlap frontal test indicates that the driver’s survival space was maintained reasonably well, according to the IIHS.

At a Glance

Earning a Top Safety Pick+ designation means a vehicle has excelled in these five IIHS crast test categories:

● Moderate overlap frontal: Assesses occupant protection and vehicle’s structural designs when part of the front crumple zone is engaged.

Ad Loading...

● Small overlap frontal: Assesses occupant protection and vehicle’s structural designs when most of the front crumple zone is bypassed.

● Side: Assesses occupant protection when vehicle is struck in the side by an SUV or pickup.

● Rollover: Assesses vehicle roof strength for protection in rollover crashes.

● Rear: Focuses on how well seat/head restraint combinations protect against whiplash injuries.


The bar has been raised for the Top Vehicle Safety Pick designation. New for 2013, vehicles that excel in the Insurance Institute for Highway Safety (IIHS)’s new small overlap test — in addition to earning good ratings in the Institute’s four other safety tests — will earn Top Safety Pick+ status. The addition of this test has already prompted automakers to make design changes to meet the new requirements, and will likely reduce head, chest, leg, and foot injuries.

Ad Loading...

The Next Step in Improving Frontal Crash Protection

According to a 2009 IIHS study of vehicles with good ratings for frontal crash protection, small overlap crashes accounted for nearly a quarter of frontal crashes involving serious or fatal injury to front seat, belted occupants. These results prompted the addition of the new test and Top Safety Pick+ designation.

Currently, vehicles are rated based on four safety tests: moderate overlap frontal, side impact, rollover/roof strength, and a rear impact test to evaluate whiplash protection. The new small overlap frontal test adds another dimension to safety testing in frontal crashes. This test is designed to replicate what happens when the front corner of a car collides with another vehicle or object, such as a tree or pole.

In moderate overlap frontal tests, 40 percent of the total width of a vehicle strikes a barrier on the driver’s side. In the small overlap test, just 25 percent of a car’s front end on the driver side strikes a 5-foot-tall rigid barrier at 40 mph.

“Nearly every new car performs well in other frontal crash tests conducted by the Institute and the federal government, but we still see more than 10,000 deaths in frontal crashes each year. Small overlap crashes are a major source of these fatalities,” said Adrian Lund, IIHS president. “The new small overlap test program is based on years of analyzing real-world frontal crashes and then replicating them in our crash test facility to determine how people are being seriously injured and how cars can be designed to protect them better. We think this is the next step in improving frontal crash protection.”

[PAGEBREAK]

Ad Loading...

Preventing Serious Injuries

Most modern cars have safety cages built to withstand head-on collisions and moderate overlap frontal crashes without serious damage. But, because small overlap crashes mainly affect a car’s outer edges that aren’t well protected by crush-zone structures, serious leg and foot injuries can result.

Head and chest injuries can result, too. In small overlap frontal crashes, seat belts and air bags are especially taxed.

“When cars strike the test barrier, they tend to move sideways away from it, and the interior structures — including the driver door, side window, and A-pillar — move in the same direction,” Lund said. “The test dummy, however, keeps moving forward into the path of the sideways-moving interior structures. At the same time, the steering column and driver air bag move inboard in many vehicles because of the way the front end and occupant compartment deform. If the dummy misses the air bag or slides off it, the head and chest are unprotected.”

Even though front air bags deploy in small overlap crashes, side air bags may not. Because they are designed mainly for true side impacts, such as so-called “T-bone” crashes at intersections, they don’t always inflate early enough or extend far enough forward to provide enough protection.

“The result is an air bag gray zone with gaps between what front air bags cover and what side air bags do — if they deploy at all,” Lund said. Without air bag protection, people involved in small overlap frontal crashes can sustain head and chest injuries.

Ad Loading...

“Vehicles are safer than ever. There is no question that people are walking away from serious crashes today when they wouldn’t have 10 years ago,” Lund said. “But, IIHS research of real-world crashes indicates that small overlap crashes are a significant source of the serious injuries and deaths that still occur in frontal crashes. The new small overlap test will make future vehicles even safer.”

Lund noted that automakers are already making changes to meet the Institute’s new small overlap requirements. These changes include extending crash structures further into the corners of vehicles and stiffening occupant compartments to resist intrusion.

“Automakers have largely been positive about the new test, indicating they plan to make changes to meet this new challenge,” Lund said. “Engineers at some manufacturers have indicated they are adjusting air bag algorithms to deploy side air bags in small overlap frontal crashes.”

More Requirements on the Horizon

The new small overlap test will not be the last advancement in Top Safety Pick+ requirements; the Institute plans to tighten the requirements further in the future. For example, vehicles may be required to have crash-avoidance systems, which research indicates can prevent crashes from happening in the first place. 

“The Institute is studying the real-world effectiveness of some of these features to see which ones are working and which ones aren’t to prevent crashes,” Lund said. “The Institute is raising the bar. People who are looking for vehicles that afford the best overall crash protection should look for those earning the IIHS Top Safety Pick+ designation.”

Ad Loading...

Editor’s note: Go online to find out which 2013 models have earned the Top Safety Pick+ designation at www.iihs.org/ratings/tsp_current.aspx.

Subscribe to Our Newsletter

More Safety

red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
Ad Loading...
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →