Subaru’s National Commercial Fleet Manager Retiring
Subaru of America’s national commercial fleet manager Ron Lasman has announced that he is retiring from the company on March 3.

Lasman

Lasman
Subaru of America’s national commercial fleet manager Ron Lasman has announced that he is retiring from the company on March 3.
In his role with Subaru, Lasman is responsible for expanding and servicing the national commercial fleet customer base. The 46-year veteran works out of Cherry Hill, N.J. and has been with the company since June 2002.
Lasman previously served as the director of fleet services at Mediq, Inc. for eight years before the company merged with Hill-Rom in 2004. He also served as a fleet manager for Sears Cleaning Services from 1980 to 1988.
“At Mediq, I was one of the first fleets to use Subaru, so I was somewhat familiar with the company when I started work there,” said Lasman. “However, I never realized the focus and priority safety took in our organization, and was very impressed. I’m sure that is one of the reasons we’ve been so successful in fleet, as well as retail.”
Prior to joining Subaru of America, Lasman had brief stint working as an eastern regional fleet manager for Danone Waters of North America where he worked out of Southeastern Pennsylvania. He has also worked at ARI as a supervisor for customer services.
In the mid-1970s, Lasman worked at Rollins Auto Leasing as an account executive where he developed company business for the New York, Pennsylvania, Delaware, and Maryland territory.
His career in the automotive industry began in 1970 when he served as an intern for a small leasing company in Jenkintown, Pa., which is where he was first introduced to the fleet industry.
More Operations

Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →

