Subaru’s National Commercial Fleet Manager Retiring
Subaru of America’s national commercial fleet manager Ron Lasman has announced that he is retiring from the company on March 3.
Andy Lundin・Former Senior Editor
February 6, 2017
Lasman
2 min to read
Lasman
Subaru of America’s national commercial fleet manager Ron Lasman has announced that he is retiring from the company on March 3.
In his role with Subaru, Lasman is responsible for expanding and servicing the national commercial fleet customer base. The 46-year veteran works out of Cherry Hill, N.J. and has been with the company since June 2002.
Ad Loading...
Lasman previously served as the director of fleet services at Mediq, Inc. for eight years before the company merged with Hill-Rom in 2004. He also served as a fleet manager for Sears Cleaning Services from 1980 to 1988.
“At Mediq, I was one of the first fleets to use Subaru, so I was somewhat familiar with the company when I started work there,” said Lasman. “However, I never realized the focus and priority safety took in our organization, and was very impressed. I’m sure that is one of the reasons we’ve been so successful in fleet, as well as retail.”
Prior to joining Subaru of America, Lasman had brief stint working as an eastern regional fleet manager for Danone Waters of North America where he worked out of Southeastern Pennsylvania. He has also worked at ARI as a supervisor for customer services.
In the mid-1970s, Lasman worked at Rollins Auto Leasing as an account executive where he developed company business for the New York, Pennsylvania, Delaware, and Maryland territory.
His career in the automotive industry began in 1970 when he served as an intern for a small leasing company in Jenkintown, Pa., which is where he was first introduced to the fleet industry.
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
AI is no longer a future concept for fleets—it’s already embedded in the tools, data, and decisions that operators rely on every day. In this episode of the Fleet Forward Podcast, recorded live at Fleet Forward, industry leaders take the conversation beyond hype to examine what responsible AI adoption really looks like in fleet operations.