Advertisement

The Car and Truck Fleet and Leasing Management Magazine

GM Moves Cadillac to New York

September 24, 2014

Photo courtesy of GM.
Photo courtesy of GM.

General Motors is spinning off Cadillac as a separate business unit and moving its operations to New York in 2015 as a strategic move to grow the brand.

The move will allow Cadillac managers to "pursue growing opportunities in the luxury automotive market with more focus and clarity," according to a GM release.

Cadillac is shifting its strategic approach to the luxury vehicle market under the leadership of Johan de Nysschen, who joined the brand as its new president in August. Cadillac is also developing a new full-size sedan that will go into production in the fourth quarter of 2015.

Twitter Facebook Google+

Comments

Please note that comments may be moderated. 
Leave this field empty:
 
 

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

Walter Langseder was the fleet manager for Thomas J. Lipton and one of the founders of NAFA.

 

Read more

Up Next

More From The World's Largest Fleet Publisher