Automotive Fleet
MenuMENU
SearchSEARCH

In Memoriam: Former GELCO VP Tony Lavender

Tony Lavender, the long-time vice president of client relations for GELCO in the New York City area, passed away on Feb. 4, after a long illness. He was 86.

Mike Antich
Mike AntichFormer Editor and Associate Publisher
Read Mike's Posts
February 23, 2015
In Memoriam: Former GELCO VP Tony Lavender

Lavendar

2 min to read


Lavendar

Tony Lavender, the long-time vice president of client relations for GELCO (General Leasing Company) in the New York City area, passed away on Feb. 4, after a long illness. He was 86.

Lavender was born England and served as an engineer in the British Army. He and his wife, Mari, moved to the U.S. in the late 1950s.

Ad Loading...

Eventually, Lavender joined Lease Plan in New York  as a client relations representative. At that time, Lavender joined a Lease Plan business unit owned by PepsiCo.

In the early 1970s, GELCO acquired Lease Plan from PepsiCo. Following the acquisition, Lavender was asked, along with several other LeasePlan employees, to join GELCO.

After joining GELCO, Lavender was based in GELCO's New York branch office, where he was responsible for many major accounts, such as Xerox, Philip Morris, Nestle, and Avon. During his career with GELCO, Lavender won many company awards for outstanding service. Tony was a colorful as his name; a New Yorker by choice and a Britisher by birth, his accent was real. This helped him become one of the most like and best-known people in the industry.

When GE Capital acquired GELCO in the late 1980s, Lavender stayed on and worked in the same capacity. He left GE in the early 1990s to join Avis Leasing, where he worked for several years before retiring with his wife to Florida.

By Mike Antich

More Leasing

Two shot of standing interview
Leasingby Chris BrownApril 23, 2026

What’s Really Happening in Fleet Supply Right Now

Fleet supply has improved, but not everywhere. Merchants Fleet’s Charles Matthew explains where constraints still exist, what risks are emerging, and why fleets shouldn’t wait to place orders.

Read More →
Photo of Matt Dyer
Leasingby Chris BrownApril 8, 2026

These Edges Are Measured in Inches — Matt Dyer on Fleet’s New Normal

The Merchants Fleet CEO contends that fleets that drive the business win the inches. In 2026, every one of them counts.

Read More →
Remix of financial photo and row of cars.
Leasingby Chris BrownJanuary 1, 2026

Who Gets a Company Car? (In 2026 and Beyond)

As costs rise and scrutiny increases, fleets are refining criteria that govern eligibility for company-owned vehicles.

Read More →
Ad Loading...
A black CUV tilted downward on stacks of descending gold coins.
Leasingby News/Media ReleaseDecember 29, 2025

DriveItAway Holdings, Free2move Launch Operations In Nine Cities

The co-branded program with Stellantis’ mobility division scales up leasing and financing options nationwide with more cities to come online in 2026.

Read More →
Honorees gather on stage for a photo.
Leasingby Chris BrownSeptember 30, 2025

AFLA 2025 Conference in Pictures

Drawing over 640 attendees, the 2025 AFLA Annual Conference was held Sept. 14-17 at the JW Marriott Marco Island Beach Resort in Florida.

Read More →
An app user looks at her smartphone near a row of vehicles.
Leasingby News/Media ReleaseJuly 22, 2025

DriveItAway, Free2move Partner to Expand Vehicle Access for Dealers

The arrangement enables franchise dealers to offer flexible lease-to-own programs with no credit checks, no down payments, and no long-term commitments.

Read More →
Ad Loading...
Graphic of performance survey
Leasingby StaffJuly 16, 2025

New Survey: How Well Are FMCs Serving Fleets? We Want Your Input

Fleet managers: Share your experience to help benchmark fleet management companies’ service, strategy, and support.

Read More →
Headshot of two executives
Leasingby Chris BrownJuly 14, 2025

Enterprise Fleet Management Enters Its Next Leadership Chapter

With Brice Adamson’s retirement, EFM hands the reins to Bryan Taylor. How will the company sustain its momentum in a changing fleet landscape?

Read More →
A collage of award recipients with the text "NVLA Honors Leasing Leaders".
Leasingby StaffApril 24, 2025

Celebrating Excellence in Leasing: NVLA’s 2025 Award Honorees Drive the Industry Forward

NVLA presented awards to four leaders whose vision, service, and innovation continue to shape the future of the vehicle leasing industry.

Read More →
Ad Loading...
Remarketingby Martin RomjueApril 2, 2025

New, Used Vehicle Markets Solid but Facing Tariff Uncertainty

CAR 2025: A JD Power expert ties together the leading automotive sales and supply trends among vehicle buyers facing the disruptions of impending tariffs this month.

Read More →