The Car and Truck Fleet and Leasing Management Magazine

In Memoriam: Former GELCO VP Tony Lavender

February 23, 2015, by Mike Antich - Also by this author


Tony Lavender, the long-time vice president of client relations for GELCO (General Leasing Company) in the New York City area, passed away on Feb. 4, after a long illness. He was 86.

Lavender was born England and served as an engineer in the British Army. He and his wife, Mari, moved to the U.S. in the late 1950s.

Eventually, Lavender joined Lease Plan in New York  as a client relations representative. At that time, Lavender joined a Lease Plan business unit owned by PepsiCo.

In the early 1970s, GELCO acquired Lease Plan from PepsiCo. Following the acquisition, Lavender was asked, along with several other LeasePlan employees, to join GELCO.

After joining GELCO, Lavender was based in GELCO's New York branch office, where he was responsible for many major accounts, such as Xerox, Philip Morris, Nestle, and Avon. During his career with GELCO, Lavender won many company awards for outstanding service. Tony was a colorful as his name; a New Yorker by choice and a Britisher by birth, his accent was real. This helped him become one of the most like and best-known people in the industry.

When GE Capital acquired GELCO in the late 1980s, Lavender stayed on and worked in the same capacity. He left GE in the early 1990s to join Avis Leasing, where he worked for several years before retiring with his wife to Florida.

By Mike Antich

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  1. 1. Paul Kasbar [ February 23, 2015 @ 10:31AM ]

    Tony was responsible for getting me into fleet. He was my rep when I was a part time fleet manager at Manufacturers Hanover Leasing Corp in NYC. I'll always remember his wit, style and his cordial manner...and his lavender colored business cards!

  2. 2. Bob Cavalli [ February 23, 2015 @ 10:36AM ]

    I, too, remember Tony's lavender business cards. He was our account rep when I was with Philip Morris in NY...and his sense of humor and style went along well with the great job he did handling our account. He was of the old school, developing personal relationships that lasted a lifetime. He will certainly be missed. RIP, Tony

  3. 3. Earl H. Miller [ February 23, 2015 @ 10:44AM ]

    Tony was always a gentleman and represented his employers in a professional manner at all times.


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