Automotive Fleet
MenuMENU
SearchSEARCH

How to Effectively Back Up Using Rearview Cameras

Rearview cameras can reduce the blind spot zone behind a vehicle by approximately 90%. However, the technology doesn’t eliminate the need for drivers to turn around and look.

Andy Lundin
Andy LundinFormer Senior Editor
January 1, 2017
How to Effectively Back Up Using Rearview Cameras

Photo courtesy of istockphoto.com

3 min to read


Photo courtesy of istockphoto.com

Understanding how to back up effectively is one of the most basic and critical procedures of operating a vehicle. However, the importance of doing the procedure properly cannot be understated since this is one of the most common crash types experienced by fleet drivers.

Ad Loading...

According to data from The CEI Group, accidents that occurred while parking and backing up were listed as the fourth most common in 2016, accounting for 7.35% of reported fleet accident types.

Ad Loading...

There is good news: Rearview camera technology has been shown to help prevent these types of incidents. The technology has prevented nearly 1 in 6 police-reported backing crashes according to a study the Insurance Institute for Highway Safety (IIHS) released in November 2016. About two-thirds of crashes in this study occurred in parking lots, private property, or off of the roadway, which is where many back over crashes occur.

“We saw the benefit in the crashes that were reported to the police, which tend to be more serious and tend to be ones where you damage someone else’s vehicle,” said Jessica Cicchino, vice president of research for the IIHS.

The rearview camera technology will be standard on all new vehicles under 10,000 pounds by May 2018 due to a ruling from the National Highway Traffic Safety Administration (NHTSA). The ruling also detailed that the field of view of the camera must include a 10-foot by 20-foot zone directly behind the vehicle and it must also meet requirements that include appropriate image size, linger time, response time, durability, and deactivation.

According to NHTSA, nonresidential parking lots, the site of many fleet-related accidents, account for 17% of back over fatalities and 52% of back over injuries.

In another study, NHTSA forecasted that rearview camera technology may be able to prevent an estimated 58 to 69 deaths annually once all vehicles under 10,000 pounds are equipped with the technology.

Ad Loading...

Utilizing the Technology

According to the IIHS, rearview cameras reduced the blind zone for drivers by about 90% on average. However, while the technology may make backing up easier for drivers, it is not a panacea.

“The rearview cameras certainly provide more visibility behind your vehicle than you can see by turning around, but there are some areas behind your vehicle that you can only see by turning your head around that your camera might not catch. And that’s why it’s important to turn around and look behind you and use all the tools available to you,” said Cicchino.

Cicchino mentioned that users might find it difficult to properly use the camera when lighting conditions aren’t great. Difficulty viewing images in the rearview camera display could also be the result of debris, rain, or shadows that are projected onto objects in the camera’s field of vision.

Other Useful Technology

Cicchino said that IIHS believes rear cross traffic alert to be a promising technology that could help in the prevention of parking lot crashes.

The system alerts the driver when an oncoming car or object is approaching near the rear side of the vehicle.

Ad Loading...

She said IIHS also saw promise with rear auto braking technology.


Subscribe to Our Newsletter

More Safety

a crash test dummy in a car
Safety•by Jeanny Abraham•October 22, 2026

IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks

New crash-avoidance ratings from the Insurance Institute for Highway Safety reveal inconsistent performance among commercial vehicles, with several popular cargo vans and heavy-duty pickups struggling to avoid collisions with other vehicles and pedestrians.

Read More →
AN AF news recap thumbnail
Safety•by Faith Howell•October 16, 2026

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap

Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.

Read More →
a man driving with a cell phone in his hand.
Safety•by Jeanny Abraham•October 14, 2026

Does Your Fleet's Culture Encourage Distracted Driving?

What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.

Read More →
Ad Loading...
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
An AF news recap thumbnail with a woman pointing at the title "From driver well-being to EV charging"
Safety•by Faith Howell•September 21, 2026

From Driver Well-Being to EV Charging | AF News Recap

Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.

Read More →
Nexar and nauto logos
Safety•by Staff•September 15, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Ad Loading...
Two fleet employees talk beside work trucks beneath the words “Mental Health Is Fleet Safety,” highlighting the connection between employee mental health and fleet safety.
Safety•September 15, 2026

Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program

For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.

Read More →
hands covering toy car with digital widgets surrounding it
Safety•by Chris Brown•September 1, 2026

How Camera Data Can Strengthen a Fleet’s Insurance Renewal

Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.

Read More →
An image to reflect an article on how the safest fleets aren't the ones with the most tech.
Safety•August 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Ad Loading...
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
Sponsored•August 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →