Drowsy Driving on the Rise
A growing cause for concern, drowsy driving is a major safety threat. Fleet managers and drivers must recognize signs of fatigue or tiredness.

Fleet drivers are recommended to pull over, take a break or a power nap, if they have trouble focusing on the road. Photo via iStockphoto.com

Fleet drivers are recommended to pull over, take a break or a power nap, if they have trouble focusing on the road. Photo via iStockphoto.com
Drowsy driving is an increasing concern for today’s fleets, and can lead to drivers crashing and damaging a vehicle or worse, cause injuries to themselves and others. This safety concern now accounts for 100,000 automobile crashes per year, according to the National Highway Traffic Safety Administration (NHTSA).
In addition, drowsy drivers are involved in an estimated 21 percent of fatal crashes, according to a study by the AAA Foundation for Traffic Safety.
For that reason alone, it is important for fleet managers and drivers to know the signs, understand its cognitive effects, and apply safe driving habits to help eliminate driver drowsiness altogether.
Know the Signs
There are common signs of drowsiness that drivers should be taught to watch for: excessive yawning or rubbing of eyes, feeling restless, drifting from lane to lane or hitting a shoulder rumble strip, trouble focusing, and daydreaming.
But, there are also many signs that aren’t as apparent.
For instance, driving alone or on a long, rural road can make fleet drivers feel drowsy and lose their focus. And, driving for extended periods of time without a break can be just as hazardous.
Even the daylight saving time change can factor into drivers experiencing fatigue or drowsiness.
“Not planning properly for the end of daylight saving time can also contribute to drowsy drivers,” said Melissa Vega, manager of driver services at the Automobile Club of Southern California.
Moreover, those who work more than 60 hours a week need to be especially careful because they increase their risks of getting into an accident by 40 percent, according to research conducted by the National Sleep Foundation (NSF).
Fleet drivers, who are regulated under the Federal Motor Carrier Safety Administration (FMCSA)’s Hours of Service regulations, which are designed to combat drowsiness and fatigue, are limited to 11 hours of driving after having 10 consecutive hours off duty.

Drowsy driving is comparable to driving under the influence, the fleet driver’s reaction time and information processing ability is compromised. Photo via CJ Pony Parts
The Effects of Drowsiness
Not noticing distance traveled or daydreaming are prime examples of the cognitive impact drowsy driving has on a fleet driver.
A study by the Centers for Disease Control (CDC) found that driving while drowsy is comparable to driving under the influence. The effect of being awake for 18 hours straight is similar to that of someone with a blood alcohol content (BAC) of 0.05 percent.
As with driving while impaired by alcohol, drowsiness makes drivers less attentive, slows reaction time, and affects their ability to make decisions (see infographic).
“If a fleet driver begins to feel drowsy, they should take a break every two hours or about every 100 miles and that break should be about 20-30 minutes,” said Vega.
Fleet managers can help drivers get the right amount of sleep by providing educational materials and statistics on the dangers of drowsy driving.
Among the means they can do this is company newsletters, e-mails, and the fleet’s or company’s Facebook page.
More Safety

Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
How to Speak the Same Language on Fleet Safety
Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.
Read More →
Fleet Cybersecurity 101: What You Need from Your Technology Vendors
From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
Read More →
Distracted Driving in the Age of Smart Tech – Part 2
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Read More →
