October 02, 2008

The New 2010 Volvo XC60 Redefines the Small Premium Crossover

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IRVINE, CA – This fall, Volvo will give customers a sneak peek at its safest car ever made — the Volvo XC60 with standard City Safety. Volvo’s first vehicle in the Small Premium Utility segment, the new XC60, is a crossover integrating the unmistakable versatility and safety of the Volvo brand. City Safety, the car’s most important new feature, is a system designed to help the driver avoid or reduce low-speed impacts that are common in city traffic. If the car is about to strike the vehicle in front and the driver does not react, the car automatically applies the brakes.

According to surveys, more than 75 percent of all accidents occur in speeds below 19 mph. Volvo is involved in a dialogue with the insurance companies regarding lower insurance premiums for cars equipped with City Safety.

Customers in select cities can see the XC60 this fall, before it goes on sale, during an Experiential Tour where they will have the chance to see the new car and learn about the safety system that includes a feature allowing the car to stop itself if an accident is imminent. The Experiential Tour events will feature a multimedia tour of Volvo’s passion for safety, driving dynamics, and design. The three-pronged experience, made up of kiosks, videos, and timelines will surround the XC60, illustrating the new design DNA and the safest Volvo in history.

Additionally, Volvo team members will demonstrate City Safety features. The first 25 families at each tour event will receive a free emergency preparedness kit. During the tour stops, customers can place pre-orders for the XC60, which will be available Mar. 1, 2009. The 2008 tour stops include Boston, Tri-State area, Chicago, and Philadelphia. For tour details, including dates and locations, or to register for the tour, visit http://www.volvocars.us/XC60Tour.

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