Automotive Fleet
MenuMENU
SearchSEARCH

Toyota to Change Its Safety Recall Process

WASHINGTON - During Congressional testimony Wednesday, Feb. 24, Toyota President Akio Toyoda apologized to the U.S. and American Toyota vehicle owners for any company safety lapses and vowed to change the way the company responds to customer complaints about vehicle safety in the future.

by Staff
February 24, 2010
2 min to read


WASHINGTON - During Congressional testimony Wednesday, Feb. 24, Toyota President Akio Toyoda apologized to the U.S. and American Toyota vehicle owners for any company safety lapses and vowed to change the way the company responds to customer complaints about vehicle safety in the future. 

The hearing was called to address public concerns about sudden unintended acceleration of certain Toyota vehicles and the company's response to the problem.

Ad Loading...

"I am deeply sorry for any accident that Toyota drivers have experienced," Toyoda told the House Oversight and Government Reform Committee. He suggested that Toyota's quick expansion in the past several years may have led Toyota to focus too much on company growth and not enough on safety as the leading priority. 

Toyoda vowed to change the company's safety recall decision-making process in the future. This reform effort will give regional management more decision-making power in such matters. In the past, all decisions on conducting safety recalls came from the Customer Quality Engineering Division at Toyota Motor Corp. in Japan, he said. 

The company will also take new measures to ensure that management understands safety issues from the customer's perspective and that customer complaints are addressed in a timely manner. "Further, we will form a quality advisory group composed of respected outside experts from North America and around the world to ensure that we do not make a misguided decision," Toyoda said.

The company will also invest more in quality control, establish an Automotive Center of Quality Excellence, create a new product safety executive position, and promote greater communication within the company about defects and recalls and other quality matters, he said. 

In response to questions from lawmakers, Toyoda said he was "absolutely confident" that there was no design flaw in the company's electronic throttle control system. Toyota has blamed the episodes of sudden acceleration on floor mat entrapment and sticking gas pedals. However, during testimony before the House Energy and Commerce subcommittee on Tuesday, Feb. 23, James E. Lentz, Toyota's top U.S. sales executive, acknowledged the possibility that there may be other causes as well.

Ad Loading...

More than 6 million vehicles have been recalled in the U.S. because of the sudden acceleration problem.

More Safety

Driver resting in a vehicle seat, illustrating the dangers of fatigue and the importance of driver wellness, rest, and alertness for safe fleet and roadway operations.
Safetyby Judie NuskeyJune 9, 2026

How Emotions Behind the Wheel Can Affect Fleet Safety

During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.

Read More →
A blue and red Automotive Fleet graphic calling for nominations for the fleet safety award.
Safetyby Faith HowellJune 4, 2026

Nominations Open for 2026 Fleet Safety Award

Nominations have officially opened for the 2026 Fleet Safety Award Winner.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
Ad Loading...
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
A Fleet Forward Conference graphic representing the safety symposium.
Safetyby Chris BrownMay 29, 2026

NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference

The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.

Read More →
A person with hands on the steering wheel driving
Safetyby Judie NuskeyMay 15, 2026

The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle

Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.

Read More →
Ad Loading...
Hail covers the windshield and hood of a black vehicle with text overlay about FLASH Weather AI’s new hail prediction model.
Safetyby News/Media ReleaseMay 13, 2026

FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting

FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.

Read More →
Coca-Cola fleet executive smiling beside graphic text reading “Rolling Dollar Signs” about the company’s trucking and fleet strategy.
Safetyby Chris BrownMay 12, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.

Read More →
Two trucking industry workers talk in front of semi-trucks beside text reading, “The issue isn’t lack of safety technology — it’s lack of alignment.”
SafetyMay 12, 2026

How to Speak the Same Language on Fleet Safety

Drivers, supervisors, and data often speak different safety “languages.” Getting on the same page will drive better results.

Read More →
Ad Loading...
pictures of a lock with the words Cybersecurity 101
Safetyby Jeanny RoaMay 11, 2026

Fleet Cybersecurity 101: What You Need from Your Technology Vendors

From identity management to third-party certifications, the right technology partner should make security easier to manage. Here are the three building blocks that fleet managers need to stay in control as connected systems scale.

Read More →