2013 Ram 1500 Launch
The test-drive took journalists through the scenic Natchez-Trace Parkway. Source: Lauren Fletcher
An all-new Ram 1500 powers through the roadsides of rural Tennesse. Source: Lauren Fletcher
Greg Howell, chief of Ram and Dodge exterior design, ran through the upgrades and new options for the trucks interiors, displayed behind him. Source: Lauren Fletcher
Media was invited to "play in the dirt" and test-drive some Case skid-steer tractors. Source: Lauren Fletcher
The instrument panel of the 2013 Ram 1500. Source: Ram Trucks
One of the interior trim options on the Ram 1500. Source: Ram Trucks
2013 Ram 1500. Source: Ram Trucks
2013 Ram 1500 with Case equipment. Source: Ram Trucks
In the background, the Natchez Trace Parkway Bridge is the nation's first segmentally constructed concrete arch bridge. Spanning 1,648 feet, the double arch structure offers motorists a view from 155 feet above the valley floor. Source: Lauren Fletcher
Fred Diaz, president and CEO of Ram Truck Brand, provided the media with an overview of the trucks sales performance over the past few years. Source: Lauren Fletcher
The presentation concluded with an overview from Mike Cairns, head of Ram Truck engineering, who discussed the new exterior vehicle features, including the wheel-to-wheel side step and active grille shutters. Source: Lauren Fletcher
An overview of the new and upgraded features. Source: Ram Trucks
The new 8-speed automatic is shifted via a rotary "e-shift" knob. Source: Ram Trucks
2013 Ram 1500. Source: Ram Trucks
2013 Ram 1500. Source: Ram Trucks
2013 Ram 1500. Source: Ram Trucks
2013 Ram 1500. Source: Ram Trucks