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The Essential Guide to Engaging the Younger Generation of Drivers

The Essential Guide to Engaging the Younger Generation of Drivers

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The Essential Guide to Engaging the Younger Generation of Drivers

Your company's success depends on having the best team of drivers. But how do you recruit and hire top talent and then retain and motivate them? And, how do you do all this with an impending commercial driver shortage and a large percent of the current workforce retiring in the next decade? The task of attracting, retaining, and engaging new drivers may seem daunting, but it is not an insurmountable task. Read this guide to discover ways you can attract the younger generation in the workforce by:

  • Effectively marketing your brand to the younger workforce 
  • Highlighting perks and opportunities that are attractive to millennials
  • Adjusting compensation accordingly
  • Offering ongoing development and training

This guide offers practical steps to help you procure the best talent and tackle the challenge ahead.

By Lytx