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Amy Hercher

Former Senior Editor

Amy is a former senior editor with Bobit Business Media's AutoGroup.

Articlesby Amy HercherNovember 13, 2013

Hertz Re-Enters Value Brand Segment with Firefly

After divesting its Advantage Rent A Car brand last year, Hertz is returning to the "deep-value" leisure rental market by expanding its Firefly brand to travelers at select U.S. airports.

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Articlesby Amy HercherSeptember 11, 2013

Hertz Redesigns, Rethinks the Car Rental Experience

The Hertz location at the San Diego Airport replaces the rental counter with a kiosk.

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