Volvo Appoints New U.S. Sales Chief

Volvo Cars has appointed Lex Kerssemakers to lead its North American sales efforts with the automaker implementing a plan to revive U.S. sales on the strength of a new product lineup led by the 2015 XC90 luxury SUV.

by Staff

January 22, 2015

Volvo Appoints New U.S. Sales Chief — Kerssemakers

1 min to read

Kerssemakers will also oversee South American sales in his role as senior vice president of the Americas. He will assume the titles of president and chief executive of Volvo Cars of North America. Kerssemakers reports to Hakan Samuelsson, Volvo Cars' president and chief executive.

Kerssemakers replaces Tony Nicolosi, who moves into a new role as president of Volvo Cars Financial Services for the Americas.

Prior to his promotion, Kerssemakers had served as Volvo's senior vice president for product strategy and vehicle line management. He has spent more than 30 years in the automotive industry and the past 16 in executive and senior management roles at Volvo.

In addition to its redesigned XC90, Volvo is also hoping to gain market share with its V60 Cross Country wagon and S60 Cross Country sedan introduced at the 2015 North American International Auto Show.

Topics:C-Suite Automotive Executives Volvo Global Fleet

More Global Fleet

A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.