MacLaren Named International Fleet Manager of the Year
BRUSSELS, BELGIUM - Bruce MacLaren, Global Auto Program manager for Microsoft, was recently announced as International Fleet Manager of the Year 2010 at the Fleet Europe Awards in Brussels.
BRUSSELS, BELGIUM - Bruce MacLaren, Global Auto Program manager for Microsoft, was recently announced as International Fleet Manager of the Year 2010 at the Fleet Europe Awards in Brussels. The event was attended by approximately 450 European fleet professionals.
The International Fleet Manager of the Year Award rewarded the person having most successfully developed an international fleet management strategy and implemented an efficient car policy, leading to an optimized TCO, and taking into account local differences and actual fleet trends.
"The new International Fleet Manager of the Year is a real fleet personality," said Werner Berger of Nestlé, 2009 International Fleet Manager recipient. "This person has successfully created an international fleet program which provides scale and flexibility to meet the growing mobility needs of the company. He has hired and trained an international team made up of experts in the subject. This year's winner has also a clear vision on fleet management KPI's and has introduced a global car policy with a mandatory average CO2 emission limit of 130 g/km per vehicle."
Related stories:
Coca-Cola Hellenic Wins International Fleet Safety of the Year Award
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Gary Van Orden Retires After Nearly Four Decades in Commercial Fleet
From answering customer calls at Ford Motor Company to leading fleet sales across multiple OEMs and a fleet management company, Gary Van Orden's career reflects nearly four decades of leadership in commercial fleet.
Read More →
How Stellantis Plans to Get Ahead of Fleet Downtime
Vehicle acquisition may grab the headlines, but fleet uptime increasingly determines operating success. Darren Bradshaw of Mopar North America gives the details.
Read More →
Hyundai Releases 2027 Commercial Program Incentives
The 2027 Model Year "Fleet Street Incentives" are available to commercial and government fleets.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
