Ed Peper Named GM’s New Head of Fleet and Commercial Operations
DETROIT – General Motors has named Ed Peper, formerly general sales manager for the Cadillac brand, to the position of General Manager, Fleet and Commercial Operations. Brian Small has been named to the position of General Manager, US Sales Support Operations, for the company, where he will be working with GM’s dealer network.
by Staff
January 12, 2012
Brian Small.
2 min to read
DETROIT – General Motors has named Ed Peper, formerly general sales manager for the Cadillac brand, to the position of General Manager, Fleet and Commercial Operations.
Ed Peper.
Brian Small has been named to the position of General Manager, U.S. Sales Support Operations, for the company, where he will be working with GM’s dealer network. Small is taking over the position from Jim Bunnell, who was named to the position of VP Dealer Network and Sales Operations for Chevrolet/Cadillac in Europe.
Ad Loading...
Peper joined the company’s Cadillac division in 1984, and has held many different field sales and marketing management positions with General Motors.
Peper has served as General Sales Manager of Cadillac since August, 2009 and is responsible for leading the Cadillac field organization and dealers. Prior to moving to Cadillac, he served as North American vice president of Chevrolet since June, 2008. In addition, he was previously general manager of Chevrolet, regional general manager for the General Motors Northeast Region, and vice president of sales for Saab Cars, USA.
Peper holds a bachelor's degree in English from Hillsdale College and a master's degree in business administration from the University of Chicago.
Brian Small.
Brian Small has been the executive director of GM’s fleet and commercial operations since February, 2010. Prior to that role, Small was general director for GM's North America Order Fulfillment and Global Supply Chain Center, a post that included supporting fleet activities.
Small joined GM in 1979, having spent most of his career in vehicle sales, service, and marketing roles. Representing GM's four core brands - Chevrolet, Buick, Cadillac, and GMC - he has worked in key markets across the U.S., according to a GM statement.
Based in Detroit, Small is a 1978 Michigan Tech graduate and earned an MBA from the University of Maryland in 2006.
Ad Loading...
Jim Bunnell.
Bunnell also joined GM in 1979, starting with the company’s Pontiac division. After roles in finance, manufacturing, planning, and sales with that division, he joined GM’s North American Operations in the product planning organization, working in sales for the Pontiac brand up through 2000.
He was named regional general manager of GM's Northeast Region in 2003, and most recently to the position of general manager of GM Dealer Network and Sales Support in 2009.
Bunnell earned a bachelor's degree from State University of New York and a master's degree from Indiana University.
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.