2010 North American Car & Truck of the Year Finalists Announced
DETROIT - The winners will be announced Jan. 11 at the North American International Auto Show in Detroit.
DETROIT- Six finalists for the 17th annual North American Car of the Year and North American Truck of the Year were announced Dec. 16 at an Automotive Press Association luncheon in Detroit.
The winners will be announced Jan. 11 at the North American International Auto Show in Detroit.
A jury of 49 veteran automotive journalists from the U.S. and Canada has selected the Buick LaCrosse, Ford Fusion Hybrid, and Volkswagen Golf/GTI as finalists for North American Car of the Year. Finalists for the North American Truck of the Year are the Chevrolet Equinox, Ford Transit Connect, and Subaru Outback.
Vehicles are selected based on factors that include innovation, design, safety, handling, driver satisfaction, and value for the dollar.
To be eligible, vehicles must be "all-new" or "substantially changed" from the previous model. This year the jury considered more than 50 vehicles and finally focused on 16 cars and 10 trucks.
Last year's winner of the North American Car of the Year was the Hyundai Genesis and the North American Truck of the Year was the Ford F-150.
2010 North American Car of the Year nominees:
BMW 335d
Buick LaCrosse
Cadillac CTS Sport Wagon
Chevrolet Camaro
Ford Fusion
Ford Fusion Hybrid
Ford Taurus/Taurus SHO
Honda Insight Kia Soul
Mazda3/MazdaSpeed3
Mercedes-Benz E-Class
Porsche Panamera
Subaru Legacy
Suzuki Kizashi
Toyota Prius
Volkswagen Golf/GTI/TDI
2010 North American Truck of the Year nominees:
Acura ZDX
Audi Q5
Cadillac SRX
Chevrolet Equinox
Ford Transit Connect
Honda Accord Crosstour
Land Rover LR4
Lincoln MKT
Subaru Outback
Volvo XC60
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
