After 35 years in the North American market, Isuzu will have seven medium-duty truck models for 2020.
Three years have passed since ICTA named its first American president. During that time a new truck has launched and the truckmaker has continued to build on its success.
Isuzu Commercial Truck of America, Inc., is celebrating the 35th anniversary of the selling of its trucks in the U.S.
Work Truck magazine named Isuzu Commercial Truck of America's (ICTA) Class 6 FTR cabover its 2018 Medium-Duty Truck of the Year and presented the award today at the Work Truck Show in Indianapolis. This marks the third win for the truckmaker since the award was first presented 11 years ago.
Isuzu dealers retailed 22,633 Isuzu trucks to customers in 2017 — a record for Isuzu-branded trucks in the United States. In addition, Isuzu dealers purchased more parts with a sales increase of 3.9% versus 2016, setting another record.
A 29-year veteran, Shaun Skinner was promoted to president of Isuzu Commercial Truck of America from his role of executive vice president and general manager. He succeeds Hisao Sasaki, who returned to Japan.
The FTR is the next generation medium-duty, low-cab-forward truck, with a smaller displacement, highly efficient four-cylinder engine. Isuzu foresees steady market growth in the medium-duty truck market at least through 2021.