Had someone told me, when I graduated from new York University in '49 as a pre-med student, that I would spend 35 years in both the retail automobile business and the leasing business, I would have told him he was crazy.
Gelco’s New Concept in Service
In 1964, Gelco Leasing Co. had 4,000 cars on the road. As of October of this year, Gelco-IVM had nearly 20,000 units under contract. By the end of ’69, the company expects to have between 25,000 and 26,000 units under lease. AF talks with the men responsible for that growth and offers its readers an insight into what makes Gelco-IVM tick ...