Ford CEO Jim Farley and Marc Benioff, creator of Salesforce, gathered in Sonoma County to discuss the automotive industry’s digital transformation, types of connected service revenues, and whether Ford will charge a subscription for heated seats.
Ford is betting on Ford Pro to meet a connected, electric mobility future. What’s the plan?
Ford Pro Intelligence is a cloud-based platform that integrates telematics, data tools, and a partnership with Salesforce, as well as consultation on charging solutions for electric vehicles.
Three farms in Sonoma County, California will get Ford F-150 Lightnings, E-Transits, and charging infrastructure as part of a pilot program to demonstrate EV performance in the agriculture industry.
The pilot program vehicles are road ready and will be in use through 2023.
Ford Pro Charging will provide services to aid in implementing electric vehicle charging through consulting on the design and construction of charging sites, providing software and hardware infrastructure to support energy management, and working with local utilities on energy and infrastructure needs.
Ford Pro Charging’s Muffi Ghadiali explains how increasing grid demands necessitate fleets and utilities working together to reduce peak load with local battery storage, renewables, and bidirectional power from EVs themselves.
Ford Pro’s Tim Baughman explains how transitioning to an electric vehicle fleet goes beyond the vehicle to dealing with different utilities and rates, installing charging infrastructure at depots and in homes, and using connected vehicle data to maximize uptime.
Ford Pro Telematics Essentials offers fleets access to vehicle health data for all Ford gas-powered vehicles. Ford Pro E-Telematics offer BEV customers three years of complimentary access for fleets to manage their electric vehicles.
Penske Truck Leasing and National Grid have added preproduction E-Transit vans to their fleets. Both will evaluate E-Transit’s capabilities, driving experience, and charging for their applications.
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