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Branding

MetroGistics has rebranded itself as Acertus to reflect its acquisitions of McNutt, AmeriFleet, and Metro Title Services in recent years as the vehicle logistics provider moves to position itself as a one-stop shop for vehicle lifecycle solutions.

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Verizon Connect Unifies Telematics Platforms

Verizon Connect unifies three leading telematics providers on a single platform that offers a wide range of compelling and ‘future-proof’ solutions, services, and features to commercial fleet customers.

Interview: LeasePlan USA's CEO Discusses Changes

LeasePlan foresees the entire fleet management industry changing and is embarking on a corporate-wide transformation of its business. Its goal is to transform from a fleet management company to a fleet mobility company.

Vehicle Wraps: Eye Candy for Your Brand

Providing thousands of visual impressions — and thumbs-up at stoplights — vehicle wraps are one of the most cost-effective marketing mediums for fleets. But proper design is essential to grab a potential client’s attention in 4 to 6 seconds.

Lightning Hybrids Renames Itself Lightning Systems

Loveland, Colo.-based Lightning Hybrids has renamed itself as Lightning Systems and will release several new fleet products this year, including a new vehicle analytics system, the company announced today.

Subaru Named Top Automotive Brand by KBB

Subaru has been named the top automotive brand by Kelley Blue Book as having the best perception among buyers, while Ford and Lexus also earned honors among the 2017 Brand Image awards.

LeasePlan Begins Updating Corporate Identity

LeasePlan N.V. has rolled out a new logo as part of its efforts to update its corporate identity following its sale and restructuring in 2016, the company announced in its annual report.