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Farley, Benioff on Ford’s Digital, Service-Based Future

Farley, Benioff on Ford’s Digital, Service-Based Future

Ford CEO Jim Farley and Marc Benioff, creator of Salesforce, gathered in Sonoma County to discuss the automotive industry’s digital transformation, types of connected service revenues, and whether Ford will charge a subscription for heated seats.

February 2, 2022

On Commercial EVs, Winemaking, and a Renaissance Man
Ford to Open F-150 Lightning Fleet Order Bank Jan. 5

Ford to Open F-150 Lightning Fleet Order Bank Jan. 5

Fleets looking to order an F-150 Lightning in the first wave must have entered their interest as a “hand-raiser” with a valid FIN on Ford’s website. Additional reservation holders will be invited in phases to order over the next few months.

January 4, 2022

Assessing the Ford F-150 Hybrid for Fleets

Assessing the Ford F-150 Hybrid for Fleets

Our test of the new F-150 PowerBoost netted an extraordinary 19.2 average mpg with a 1,732-lb. payload and 25.1 mpg without. Adding PowerBoost’s 12,700 lbs. of max towing, is it blasphemy to finally turn our backs on diesel for true work applications?

January 4, 2021

Ford Takes Telematics In-House and Hardware Free

Ford Takes Telematics In-House and Hardware Free

Manufacturers are partnering with telematics providers to allow access to data from OEMs’ factory-installed modems. Meanwhile, Ford has introduced its own telematics system that takes advantage of its factory modem to maximize the depth and breadth of that data for fleets.

September 1, 2020

Do You Qualify for Fleet Status?

Do You Qualify for Fleet Status?

If your company’s fleet has grown, you may qualify for fleet status. If you do, the savings on work vehicles can be substantial.

January 31, 2013

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