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J.D. Power

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J.D. Power and Associates is a global marketing information services company operating in business sectors across a variety of industries. The organization provides customer satisfaction research, market research, automotive forecasting, social media research, and performance improvement programs.

The company was established in 1968. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. J.D. Power and Associates is a business unit of the McGraw-Hill Companies.

In the automotive industry, J.D. Power regularly surveys consumers about their opinions on late-model vehicle characteristics.

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