Armund Schoen, cofounder of Wheels Inc. (originally Four Wheels) and Zollie Frank's brother-in-law, was a key player in keeping the company a "family operator."
Besides the fact that Schoen brought sales experience and marketing savvy to the company that gave birth to the automotive fleet leasing industry in Chicago in 1939, his partnership with Frank helped make Wheels a more personal, dedicated company.
He passed away in 1992.
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