In-Vehicle Telematics Most Important to New-Vehicle Buyers, Polk Study Says

High-tech electronic accessories, such as vehicle navigation systems and entertainment centers, are rated more important by frequent new-vehicle buyers (those who buy every year or every two to three years), according to a study released by Polk. The study also revealed that women (18.1 percent) place more importance on electronic features when buying a new vehicle than do men (15.1 percent).