DELRAY BEACH, FL — FLD, Inc., one of the largest privately-held automobile remarketing companies in the United States, has announced that Rich Mallek has been hired as director of business development.
Mallek has seven years of marketing and sales experience, and previously worked at a full-service interactive advertising and marketing agency in Boca Raton. His previous work experience also includes positions with a marketing company focused on the financial industry and a leading business-to-business franchise company. He has worked alongside Fortune 1000 clients, helping them build their brands through online and offline marketing strategies.
“I look forward to working with FLD’s clients to develop a customized remarketing platform based on fleet makeup and their individual needs,” said Mallek.
“Rich’s experience with B2B direct marketing and his extensive background in both the financial and franchise industries is the perfect fit with FLD’s new wave of remarketing platforms and software services,” said Gary Mott, vice president of FLD. “His ability to tie in our robust online tools with our new mobile applications will help us reach new audiences and grow segments that were previously thought to be unique or niche markets.”
Mallek earned his bachelor’s degree in social sciences from the University of Maryland.
Used-vehicle sales will rise and new-vehicle sales will fall in 2018, while total sales will reach 56.2 million, which would represent a second year of declines for the automotive industry, according to a Cox Automotive forecast.