HOLLYWOOD, CA – Toyota plans to formally introduce its all-new 2012-MY Camry on Tuesday, August 23, via a live webcast on Toyota.com. The webcast is scheduled to start at 10:00 AM Pacific time (1 PM EDT).

The launch will include a presentation by Bob Carter, Toyota Division group vice president and general manager, and a visit to the Camry plant in Georgetown, Ky., where the automaker plans to show the first 2012-MY Camry coming off the assembly line.

The automaker also plans a “TweetChat” on Twitter with Carter following the presentation. Those interested can find the Camry TweetChat via the hash tag #CamryLive on Twitter.

Update: You can read about the new Camry here.