HERNDON, VA - Audi sustained its 2011 momentum with a series of record setting achievements. March U.S. sales of Audi cars and SUVs not only marked the third-straight monthly record for 2011, but also the best-ever March in company history and the best first quarter of all-time. Additionally, the March 2011 results rank as the third-best monthly sales overall for the brand in its U.S. history. The strong March sales represented a month-to-month sales increase of more than 25 percent over February 2011, and a 14.3 percent improvement from March 2010. The 2011 best first quarter in company history comes on the heels of Audi posting its best annual U.S. sales for 2010.
Overall, Audi sold 9,818 vehicles in March 2011 compared to the 8,589 vehicles sold in March 2010 to set the old record for the month. The strong sales results were buoyed by the continued extraordinary public response to the 2011 Audi A8 flagship model with a 788.9 percent increase in sales from a year earlier. March 2011 was the best month for Audi A8 sales in more than five years. Sales of the Audi A4 recorded more than a 20 percent month-to-month sales increase over February 2011 and climbed 12.1 percent compared to March 2010.