LONDON - One hundred Rolls-Royce motor cars took to the streets of London on Feb. 6 to celebrate the centenary of its famous hood mascot, the Spirit of Ecstasy, which was first fitted to Rolls-Royce models in 1911, according to a release from Rolls Royce.
The drive started in Belgravia and ended at the Great Conservatory at Syon House in West London, making its way past famous London landmarks such as Big Ben, Trafalgar Square and Piccadilly Circus.
The route also passed locations of significance for the Rolls-Royce brand. This included the birthplace of Charles Rolls in Hill Street, Mayfair, the site of the studio where sculptor Charles Sykes is said to have created his famous Spirit of Ecstasy design on Brompton Road and Berkeley Square, the 21st century home of Rolls-Royce in London.
In total, 100 cars took part in the celebration. Fifteen hand-built Phantom and Ghost models were supplied by Rolls-Royce Motor Cars in Goodwood. The remaining 85 classic and vintage vehicles were driven by members of the Rolls-Royce Enthusiasts Club and included Silver Ghosts, Silver Clouds, Silver Shadows and Silver Spurs among their number.
The 2010 Automotive Fleet Fact Book lists 24 2009-MY Rolls Royce Phantoms sold to commercial fleets, one in government, and one in rental. These fleet vehicles represent 9.4 percent of total Phantom sales for the 2009-MY.